Business

Creative Behavior

Creative behavior refers to the ability to generate original ideas, solutions, or products through unconventional thinking and problem-solving. In a business context, creative behavior involves fostering an environment that encourages innovation, risk-taking, and out-of-the-box thinking to drive growth and competitive advantage. It encompasses activities such as brainstorming, experimentation, and embracing diverse perspectives to fuel creativity and drive business success.

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5 Key excerpts on "Creative Behavior"

Index pages curate the most relevant extracts from our library of academic textbooks. They’ve been created using an in-house natural language model (NLM), each adding context and meaning to key research topics.
  • The Wiley Encyclopedia of Personality and Individual Differences, Set
    • (Author)
    • 2020(Publication Date)
    • Wiley
      (Publisher)

    ...Creativity in the Workplace Yeun Joon Kim 1, Geordie McRuer 2, and Jacob B. Hirsh 3 1 University of Cambridge 2 Bastet Strategy 3 University of Toronto Creativity is commonly defined as the generation of ideas, products, or behaviors that are novel and useful. Organizations that are able to harness the creativity of their employees tend to be more profitable and successful than their less creative counterparts. Below, we review the key individual and contextual factors that relate to creativity in the workplace. Individual Differences Openness/Intellect Openness/Intellect is one of the five major dimensions of personality, and is the trait that is most consistently associated with heightened creativity and innovation at work (Hammond, Neff, Farr, Schwall, & Zhao, 2011). People who score highly on this trait excel at creative tasks for multiple reasons: (1) Increased cognitive flexibility allows for more divergent thinking styles; (2) a larger working memory capacity increases the chance of combining distal ideas; (3) higher levels of implicit learning facilitates the unconscious generation of novel associations; and (4) a stronger motivation to explore new ideas leads to greater engagement with the creative process (DeYoung, 2014). Intrinsic Motivation Intrinsic motivation reflects the inherent desire to perform an activity, regardless of external rewards. Higher levels of intrinsic motivation for a given task are strongly associated with increased employee creativity (Amabile, Conti, Coon, Lazenby, & Herron, 1996). Intrinsic enjoyment of a task may sometimes, however, result in a greater focus on the novelty of a creative product, with less consideration for its usefulness...

  • The SAGE Encyclopedia of Educational Research, Measurement, and Evaluation

    ...Their definition combines these criteria into one comprehensive definition: Creativity is the interaction among aptitude, process, and environment by which an individual or group produces a perceptible product that is both novel and useful as defined within a social context (p. 90). Other scholars have provided similar definitions. Using U.S. Patent Office criteria, Dean Simonton asserts that something is creative if it includes some proportion of novelty, usefulness, and surprise. Although Plucker and colleagues and Simonton used different approaches to define creativity, their definitions are not mutually exclusive. The most obvious overlap in the two definitions is the emphasis on novelty and usefulness with the shared idea that those two traits alone are insufficient to define creativity. Given these definitions, there are several models for how to conceptualize creativity, including the “4P model” and “5A model.” In the 4P model, creativity includes people (the creators themselves and their corresponding personalities and attitudes), process (the actual procedures through which original, useful ideas are produced), the creative product itself, and press (the creators’ context and how they interact with it). The 4P conceptualization has been used for several decades, and Vlad Glaveanu expanded and modified that model from a sociocultural perspective to create his 5A framework: actors interacting with their social context, creative action or activity, artifacts (products in cultural context), audiences as a component of press, and affordances, those activities facilitating interactions between actors and audiences...

  • The Wiley Encyclopedia of Personality and Individual Differences, Personality Processes and Individuals Differences
    • Annamaria Di Fabio, Donald H. Saklofske, Con Stough(Authors)
    • 2020(Publication Date)
    • Wiley
      (Publisher)

    ...Creativity Maria‐Jose Sanchez‐Ruiz Lebanese American University The Conceptualization of Creativity Creativity is an intriguing and complex construct that has been studied for centuries because of its undeniable importance for humankind’s progress. There are multiple conceptualizations of creativity, but the most accepted one defines the construct as the way of thinking that results in products that have both novelty and utility (i.e. are valuable and effective). Despite its recognized value, this new and useful conceptualization of creativity is limited to the creativity output and might be unable to discriminate among creative products. Creativity definitions have traditionally been grouped into four areas of research: the creative person, the creative process, the environmental conditions in which creativity occurs, and the product resulting from creative activity. Integrative definitions of creativity recognize the multifaceted nature of the construct and the interaction among the above‐mentioned areas. Even though tremendous efforts have been made in proposing integrative models, there is still need for a solid framework to incorporate the vast and diverse research evidence. The disparity of findings is partly due to the multiple approaches and measures used to assess creativity (e.g. divergent thinking [ DT ] tests, personality inventories, Creative Behavior checklists, external evaluations, etc.) which has compromised the comparability of research findings. Some promising attempts to simultaneously assess the multiple creativity components (e.g. cognition, emotion, and motivation) have been recently proposed. New heuristic frameworks have suggested three dimensions to classify creativity measures, namely the level or unit of analysis (e.g. the individual or the team), the facet or what is being assessed (person, process, environment, or product), and the measurement approach (e.g...

  • Creativity and Innovation in Organizations
    • Michael D. Mumford, E. Michelle Todd, Michael D. Mumford, E. Michelle Todd(Authors)
    • 2019(Publication Date)
    • Routledge
      (Publisher)

    ...Very importantly for the present purposes is that Carmeli, Reiter-Palmon, and Ziv (2010) demonstrated that the same thing applies to employees in organizations. They too tend to be the most creative and original when the organizational environment communicates the feeling of psychological safety. Creative abilities are best expressed when there is psychological safety. This may be related to the risk tolerance mentioned previously. Apparently, settings that have diverse cues (Reiter-Palmon et al., 1997) may stimulate one kind of creative problem-solving, namely, problem construction. This ability is one of the newer ways of conceiving the problem finding mentioned earlier. This research is noteworthy in part because it pointed to the need for “active engagement” by the individual. That may seem like an obvious point, but it certainly is a critical one. Individuals may have an ability, but they may not use it unless engaged. Often in the creativity literature such engagement is aligned with intrinsic motivation, which means that the problem at hand is interesting to the individual without any contingency or outside guidance. The research on problem construction also demonstrated that open-ended problems – similar to but not identical with the DT tasks mentioned previously – could be scored for quality of solutions, as well as originality and even creativity per se. See also Reiter-Palmon, Mumford, and Threfall (1993). Something should also be said about the need for further theoretical integration. Most research on creativity still relies on quite focused theory. This is apparent not only in the moderate connection between theories of creativity and theories of innovation but also in much of the empirical work on creativity. Consider the operational definitions of creativity used in that research. Some point to socially recognized creativity and some to personal creativity (Runco, 2019)...

  • Creativity Across Domains
    eBook - ePub

    Creativity Across Domains

    Faces of the Muse

    • James C. Kaufman, John Baer, James C. Kaufman, John Baer(Authors)
    • 2005(Publication Date)
    • Psychology Press
      (Publisher)

    ...For example, Kirton (1976) differentiated between people with more “adaptive” styles of creativity and people with more “innovative” styles of creativity, and Myers (1962) addressed the relationship between personality and Creative Behavior. THE PROCESS APPROACH TO APPLIED CREATIVITY Still others focus on modeling creativity as a process with steps, phases, or stages. Inherent in this approach is the idea that people may follow a process to increase creative performance and to communicate more efficiently with others in creative teamwork. Taking the process approach, Kabanoff and Rossiter (1994) defined applied creativity as “occurring in a realworld, industrial, organizational or social context; pertaining to the finding or solving of complex problems; and having an actual behavioral creative product (or plan) as the final result” (p. 283). They said that applied creativity is vital in several fields, including science (inventive research and development), business (new product innovation and management), government (administrative planning for more heterogeneous and globalizing societies), and the arts (cultural and aesthetic developments). In fact, organizations in any industry may benefit from applied creativity. (Certainly, applying creativity to increase profitability is far more satisfying than the alternative route of cutting costs and paying the attendant penalty in unemployment.) COGNITIVE PROCESS MODELS Several other researchers have written about cognitive models of the process of creative thinking and problem solving, all involving a sequential flow through specific stages, phases, or steps. Kabanoff and Rossiter (1994) reviewed the growth of cognitive models of multistage creative thinking and problem-solving processes, beginning with Wallas’ (1926) four main stages: preparation, incubation, illumination, and verification. Parnes et al. (1977) identified five steps: fact finding, problem finding, idea finding, solution finding, and acceptance finding...