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Consumer Behaviour

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Trending on Perlego

1 of 4
  1. The SAGE Handbook of Consumer Culture
    The SAGE Handbook of Consumer Culture
    Olga Kravets, Pauline Maclaran, Steven Miles, Alladi Venkatesh
    2018
  2. Democratizing Luxury
    Democratizing Luxury
    Annika A. Culver
    2023
  3. The Palgrave Handbook of Interactive Marketing
    The Palgrave Handbook of Interactive Marketing
    2023
  4. Valuing the Unique
    Lucien Karpik
    2021
  5. Go Figure! New Directions in Advertising Rhetoric
    Edward F. McQuarrie, Barbara J. Phillips
    2014
  6. Understanding Children as Consumers
    David Marshall
    2010
  7. The Routledge Companion to Critical Marketing
    2026
  8. Empowering Inclusive Innovation
    2026
  9. Connections
    Sanjeev Goyal
    2012
  10. Green Consumerism
    2010

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  1. Consumer Economics
    Consumer Economics
    Elizabeth B. Goldsmith
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  2. Influence, New and Expanded
    Influence, New and Expanded
    Robert B. Cialdini, PhD
    2021
  3. Consumer Culture Theory
    Consumer Culture Theory
    Eric J. Arnould, Craig J. Thompson, David Crockett, Michelle F. Weinberger
    2023
  4. Customer Relationship Management
    Daniel D. Prior, Francis Buttle, Stan Maklan
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  5. Foundations of Family Resource Management
    Elizabeth B. Goldsmith
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  6. Influence
    Robert B. Cialdini, PhD
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  7. Brand Management
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  8. The Attention Merchants
    Tim Wu
    2017
  9. This Is Strategy
    Seth Godin
    2024
  10. Pre-Suasion
    Robert Cialdini
    2016
  11. Day Trading Attention
    Gary Vaynerchuk
    2024
  12. Why We Buy
    Paco Underhill
    2000
  13. Scientific Advertising
    Claude C. Hopkins
    2019
  14. Predictive Analytics
    Eric Siegel
    2016
  15. Alchemy
    Rory Sutherland
    2019
  16. The Psychology of Influence
    Joop van der Pligt, Michael Vliek, Joop Pligt
    2016
  17. Marketing for Tourism, Hospitality & Events
    Simon Hudson, Louise Hudson
    2023
  18. Marketing 6.0
    Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    2023
  19. Marketing Analytics
    Mike Grigsby
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  20. Brand Storytelling
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  21. Marketing
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  22. Star Brands
    Carolina Rogoll
    2015
  23. Ice to the Eskimos
    Jon Spoelstra
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  24. The Psychology of Advertising
    Bob M Fennis, Wolfgang Stroebe
    2025
  25. Relationship Marketing in the Digital Age
    Robert Palmatier, Lena Steinhoff, Robert W. Palmatier
    2019
  26. Questions that Sell
    Paul Cherry
    2017
  27. Managing Brand Equity
    David A. Aaker
    2009
  28. The Psychology of Selling
    Brian Tracy
    2006
  29. Advertising and the Mind of the Consumer
    Max Sutherland
    2020
  30. B2B Customer Experience
    Paul Hague, Nicholas Hague
    2018
  31. Debt's Grip
    Pamela Foohey
    2025
  32. Loyalty Management
    Cristina Ziliani, Marco Ieva
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  33. Data-Driven Personalization
    Zontee Hou
    2024
  34. Emotional Branding
    Marc Gobe
    2010
  35. Marketing 6.0
    Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
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  36. Hispanic Market Power
    Isaac Mizrahi
    2023
  37. Heart and Sell
    Shari Levitin
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  38. Attitudes and Opinions
    Stuart Oskamp, P. Wesley Schultz
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  39. Arriving Today
    Christopher Mims
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  40. Decoded
    Phil Barden
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  41. The Business of Aspiration
    Ana Andjelic
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  42. The New Marketing
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  43. Customer Experience 3.0
    John Goodman
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  44. Branded Content and Entertainment in Advertising
    María Rodríguez-Rabadán Benito
    2023
  45. Next Generation Retail
    Deborah Weinswig, Renee Hartmann
    2023
  46. R.E.D. Marketing
    Greg Creed, Ken Muench
    2021
  47. Qualitative Marketing Research
    Dominika Maison
    2018
  48. 7 Secrets of Persuasion
    James C. Crimmins
    2016
  49. The Consumer Society Reader
    2011
  50. Marketing Ethics and Consumer Society
    2025
  51. Brand Global, Adapt Local
    Katherine Melchior Ray, Nataly Kelly
    2025
  52. Quantum Marketing
    Raja Rajamannar
    2021
  53. Grand Designs
    Aneta Podkalicka, Esther Milne, Jenny Kennedy
    2018
  54. Consumer Behavior and Culture
    Marieke de Mooij
    2019
  55. Mastering The Market Cycle
    Howard Marks
    2018
  56. Human Resource Practice
    Helen Bessant, Fiona Whiting
    2025
  57. Design for Wellbeing
    Ann Petermans, Rebecca Cain
    2019
  58. Experiential Marketing
    Shirra Smilansky
    2017
  59. This is Service Design Thinking
    Marc Stickdorn, Jakob Schneider
    2012
  60. Redefining Retail
    Philip Kotler, Giuseppe Stigliano
    2024
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  8. Luxury Marketing
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  9. Be a Sequoia, Not a Bonsai
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  10. The Unforgettable Advantage
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  11. The Meaning of Branded Objects
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  12. Customer Engagement and Digital Business
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  13. Brand Desire
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  14. Applied Consumer Psychology
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  15. Extended Reality and the Fashion Industry
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  16. The Business of Vegan Luxury
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  17. Destination Data
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  18. Fashion Marketing
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  19. Social Media Marketing
    Zizheng Yu, Hyunsun Yoon
    2026
  20. Neuromarketing
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  21. Qualitative Marketing Research
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  22. AI-Driven Blue Ocean Strategies
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  23. Swiftynomics
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  24. Digital Marketing in Practice
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  25. Advanced Facebook Advertisement
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  26. Decisions That Shape Supply Chains
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  27. Market Research in Practice
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  28. Luxury and the Senses
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  29. Arbiters of Race
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  30. Data Driven Decisions
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  31. Retail Marketing
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  32. Anthropomorphism and Animism in Advertising
    Małgorzata Karpińska-Krakowiak
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  33. Social Limits to Growth
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  34. Digital Brand Management
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  35. Transforming Customer–Brand Relationships
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  39. Handbook of Operant Behavioral Economics
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  41. The Future of Retail and Service Design
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  42. Creating Loyalty in Youth Travel
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  46. Perspectives on Drinking, Manufacture and Drinking Spaces and Places
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  47. The Routledge Companion to Critical Marketing
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  48. Conceptualising the Consumer
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  50. Empowering Inclusive Innovation
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  51. Market Signals From Online Behavior
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  52. Dynamic Fashion Marketing
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  53. Trust and Marketing Communication in the Food Industry
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  54. International Fashion Marketing
    Kamilla Jones
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  55. Public Relations and Death
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  56. Markets We Thought We Knew
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  57. Consumer Lessons From a Pandemic
    Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson
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  58. Rational Madness
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  59. Why We Love to Tour
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  1. Extended Reality and the Fashion Industry
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    Cherniece J. Plume, Haoye Sun, Soomal Murtaza
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  2. Big Shifts Ahead
    Big Shifts Ahead
    John Burns, Chris Porter
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  3. The Business of Vegan Luxury
    The Business of Vegan Luxury
    Mauro Fracarolli Nunes, Camila Lee Park
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  4. Destination Data
    2026
  5. Marketing 2026
    Azhar ul Haque Sario
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  6. Fashion Marketing
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    2026
  7. Social Media Marketing
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    2026
  8. Neuromarketing
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    2026
  9. Qualitative Marketing Research
    Dominika Maison
    2026
  10. Who Speaks for the Customer?
    Irene F. Lefton
    2026
  11. Luxury Marketing
    Kent Le
    2026
  12. AI-Driven Blue Ocean Strategies
    2026
  13. Be a Sequoia, Not a Bonsai
    Nicolas Darveau-Garneau
    2026
  14. Swiftynomics
    Misty L Heggeness, Misty L. Heggeness
    2026
  15. Advanced Facebook Advertisement
    Azhar ul Haque Sario
    2025
  16. Decisions That Shape Supply Chains
    Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson
    2025
  17. Market Research in Practice
    Paul Hague
    2025
  18. Applied Consumer Psychology
    Gareth J Harvey
    2025
  19. Arbiters of Race
    2025
  20. Luxury and the Senses
    2025
  21. Data Driven Decisions
    2025
  22. Retail Marketing
    Sarah Montano
    2025
  23. Human Resource Practice
    Helen Bessant, Fiona Whiting
    2025
  24. The Unforgettable Advantage
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  25. Anthropomorphism and Animism in Advertising
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  26. The Meaning of Branded Objects
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  28. Fashion Media and Sustainability
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  29. Social Limits to Growth
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  30. Digital Brand Management
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  31. The Age of Capitalism, Consumer Culture, and the Collapse of Nature in the Anthropocene
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  32. Digital Consumer Behavior
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  33. Transforming Customer–Brand Relationships
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    2025
  34. The 10 Principles of Effective Social Media Marketing
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  35. Customer Engagement and Digital Business
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  36. Marketing in the Climate Crisis
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    2025
  37. Debt's Grip
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  38. Handbook of Operant Behavioral Economics
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  39. Cognitive Choice Modeling
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  40. Fashion Trends and Forecasting
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  41. Visual Marketing
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  42. Loyalty Management
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  43. Navigating Brand Activism
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  44. Nudging
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  45. Brand Desire
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  46. Social First Brands
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  47. Brand Global, Adapt Local
    Katherine Melchior Ray, Nataly Kelly
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  48. The Science of Shopping
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  49. Creating Loyalty in Youth Travel
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  50. The Palgrave Handbook of Interactive Marketing
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  51. The New Luxury Experience
    Wided Batat
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  52. Nudging Health
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  53. Market Process and Market Order
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  54. The Consumer Insights Handbook
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    2021
  55. Retail Racism
    Michelle R. Dunlap
    2021
  56. Design for Impact
    Erin Weigel
    2024
  57. The Future of Retail and Service Design
    2025
  58. Digital Ownership and Consumption
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  60. Managing Brand Crises
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