The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints.With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.

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Yes, you can access Advertising and Design by Beate Flath, Eva Klein, Beate Flath,Eva Klein in PDF and/or ePUB format, as well as other popular books in Design & Design History & Criticism. We have over one million books available in our catalogue for you to explore.

Information

Publisher

transcript Verlag

Year

2014

ISBN

9783839423486

Edition

Topic

Design

Subtopic

Design History & Criticism

Cover Advertising and Design
Content
Your Ad Here Advertising & Design: Preface
Multisensory Advertising & Design
The Sound of Image. Aspects of Sound Design within the Digital Mediamorphosis
Semiotics of Advertising and the Discourse of Consumption
Multiple Mona Lisa. Art as a tool of advertising
Advertising Effects Despite Scepticism: Eroticism, Humour, and Celebrities
Advertising. Creating People and Worlds
Wine Advertising and Biography. An Essay on Advertisement Analysis in Cultural Anthropology
Under the spell of the lottery – warning included
»Raise the flag and make propaganda.« On the semiotics of National Socialist wooing
Pop & Ads. The Sound of Mass Media
»The Voice« of the music industry. New advertising options in music talent shows
Capitalism Propaganda. Adorno’s Kulturindustrie and Freedom of Creativity
›...things that people don’t need to have but that – for some reason – would be a good idea to give them.‹. Discussions on drawing the line between art and advertising
Authors