eBook - PDF
Art/Commerce
The Convergence of Art and Marketing in Contemporary Culture
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- English
- PDF
- Available on iOS & Android
eBook - PDF
Book details
Table of contents
Citations
About This Book
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
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Yes, you can access Art/Commerce by Maria A. Slowinska in PDF and/or ePUB format, as well as other popular books in Ciencias sociales & Sociología. We have over one million books available in our catalogue for you to explore.
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Table of contents
- Cover Art/Commerce
- Contents
- Art/Commerce: Blurring the Line
- Art Objects/Brand Products
- Artist/Entrepreneur
- Art/Commerce: The Question of Autonomy
- Bibliography