- 384 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Business Travel and Tourism
About This Book
'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market
* The design of business tourism facilities
* The role of the destination in business travel and tourism
* The social, economic, and environmental impacts of business tourism
* The ethical dimension of business tourism
* The marketing of business tourism products
* The impact of new technologies on the business tourism market
* How to organise successful conferences, exhibitions, and incentive travel packagesCase studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK.
'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.
Frequently asked questions
Part One The Context
1 Introduction
What is Business Travel and Tourism?
Business tourism is concerned with people travelling for purposes which are related to their work. As such it represents one of the oldest forms of tourism, man having travelled for this purpose of trade since very early times. (Davidson, 1994)
A Typology of Business Travel and Tourism
- a salesperson trying to sell his or her company’s food product to a new customer
- a computer consultant visiting a client to sort out the client’s problem
- the senior manager of a major multinational corporation visiting a branch factory
- a business person visiting a government department to apply for an export licence.
Meetings, Conferences and Conventions
an organised event which brings people together to discuss a topic of shared interest. [It may] be commercial or non-commercial … may be attended by 6, or many hundreds … it may last from a few hours to a week … [What makes] a meeting qualify as part of business tourism is that it engages some of the services of the tourism industry, and (is usually) held away from the premises of the organisation running it.(Davidson, 1994)
Exhibitions
presentations of products or services to an invited audience with the object of inducing a sale ...
Table of contents
- Cover Page
- Half-Title Page
- Title Page
- Copyright Page
- Table of Contents
- List of exhibits
- List of figures
- List of tables
- Preface
- Acknowledgements
- Part One The Context
- Part Two The Development and Management of Business Travel and Tourism
- Part Three The Practice
- Part Four The Future
- Part Five Case Studies
- Part Six Glossary of Terms
- Select bibliography
- Index