CHAPTER 1
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EVANGELICAL SECULARISM AND THE
MEASURE OF LEVIATHAN
Steam has of course been noticed ever since the heating of water and boiling of victuals were practiced. The daily occurrence implied by the expression âthe pot boils overâ was as common in antediluvian as in modern timesâŚ. From allusions in the most ancient writings, we may gather that the phenomena exhibited by steam were closely observed of old. Thus Job in describing Leviathan alludes to the puffs or volumes that issue from under the covers of boiling vessels.
THOMAS EWBANK, A Descriptive and Historical Account of Hydraulic and Other Machines for Raising Water, Ancient and Modern: with Observations on Various Subjects connected with the Mechanic Arts: including the Progressive Development of the Steam Engine, 12th ed. (1851)
1. Americaâs God
Statistics point to a âsurgeâ in evangelical publications as well as in the practices of evangelical piety in the first half of the nineteenth century.1 In order to explain these parallel trends, however, mere measurement falls short in adequately addressing the strange power evangelical media institutions assumed during this period. In 1825, for example, the American Tract Society announced its agenda of âsystematic organization,â a directive that applied equally, and simultaneously, to words on the page, to readers on the ground, and to the airy abstractions of the nation-state:
So long as public opinion maintains its existing supremacy, who does not feel the immense importance of moulding it by a moral and religious influence, and of securing and augmenting our civil and political liberties by the most unconfined diffusion of the lights of science and religion throughout a community whose political existence depends on the intelligence, and, more especially, on the integrity of the people.2
In this chapter, I will approach the âimmenseâ project of âmouldingâ public opinion by focusing on the combinatory effects of specific evangelical media practices. These practices included the representation of the population as an object of redemption and religious inquiry; the promotion of a subject-centered epistemology as prerequisite for being included in such a large-scale project of redemption; the differentiation of âtrue religionâ from imperfect or corrupt forms of political behavior; the deployment of mass media to shape the meanings of democratic progress and social transparency; and finally, the sensuous cultivation of rational reading habits in light of these meanings.
Each of these media practices was double-edged, targeting âthe local situation and habits of the people.â3 And each revolved around the desire for systematicityânot in the sense of direct control but in âsecuring and systematizing the exertions of others.â For example, both major evangelical media organizations, the American Tract Society and the American Bible Society, subscribed to a âpractical systemâ of âdoing good which is level to every capacity, and adapted to every condition.â The conditions that âdemand[ed] the employment of a system combining catholicity, itinerancy, directness, and permanenceâ were matters of demographic calculability. These conditions included âthe vastness of our territory and the sparseness of the population; the enormous increase of foreign emigration; the inadequacy of ministerial instruction and other means of grace; the meager supply of religious reading; the prevalence of vicious books; the neglect of Christian duty in visiting the abodes of the destitute; [and] the existence of error in numberless forms.â Such issues, however, could only be addressed âon a vast scaleâ by addressing individuals âat the fireside, through the eye and the ear.â4
In coordinating the production of information about âtrue religionâ with information they had previously gathered about intimate, domestic details, evangelicals made their calculations in terms of âthe masses [who] have their rights, as well as individuals.â 5 To be sure, the statistically driven efforts of evangelical media did not seek to eradicate the idiosyncrasies of everyday life (sin was, after all, originary). On the contrary, they sought to account for the private realm in such a way as to bring it into the orbit of a community that was in the process of being imagined. Such efforts were effective inasmuch as they made the imagination of the social the primary function of each and every individual.6 Evangelical publishers, in this scheme, were âa mighty throbbing heart gushing [their] thrilling thought-currents through all the swelling arteries of the worldâs life.â7 Individual readers, in turn, were conduits of this âlife bloodâ pouring into them âwith accelerated force.â8
Despite evangelical claims to the contrary, âsystematic organizationâ did not yield hard data. It was, however, tangibleâin the same way a childâs imagination of Godâs omniscience or the adultâs imagination of his or her complicity in an invisible network of social vectors has affective and lasting results. Or as the childrenâs tract The History of Jonah (1833) suggests, its own power of instruction was not coercive but ever a looming prospect. For to invite the reader to imagine how God knows âall things that all the people in the world, are now thinking, feeling, saying, and doingâ was to âpromote ⌠active pietyâ and âcall into exercise the reflecting and reasoning powers.â9
According to contemporary testimony, the âmoral power of the [evangelical] pressâ consisted of something more than the formal properties of Latin letters lying flat. Rather, the power consisted of the active residue of signification that accompanied these letters: from the desire that suffused their composition to the gears and steam that produced them to the intricate strategies that marked their dissemination, delivery, and reception. Descriptions of âthe machinery of this systemâ were pervaded by the language of indeterminacy, incandescence, and automation.10 As Henry Ward Beecher noted, the experiential form of the first convention of the American Bible Society anticipated its function. It was a âsublime spectacle,â he wrote. Each attendee had âhad his own mind prepared by an agency which he had scarcely recognized, and of whose ubiquitous influence he had no knowledge.â In âbringing the Gospel into contact with those who absent themselves from the sanctuary,â tract societies would âbe the means of incalculable good.â The âpower of the pressâ was âresistless.â Its âmechanical arrangements for multiplyingâ and the âmagnitudeâ of its operation guaranteed its âindefinite expansion.â11 Even critics could not help but be impressed by the organizational effects of evangelical media. As Unitarian William Ellery Channing wrote, âan electric communication [was] establishedâ between the members of voluntary societies that enabled them to accomplish âwonders.â But Channing also expressed concern over the âminute ramifications of these societies, penetrating everywhere,â noting that âone of the most remarkable circumstances or features of our age is the energy with which the principle of combination or the action by joint forces, by associated numbers, is manifesting itselfâŚ. This principle of association is worthy the attention of the philosopher, who simply aims to understand society, and its most powerful springs.â12
FIGURE 5. Jonah with whale from The History of Jonah, for Children and Youth (New York: American Tract Society, 1833).
In light of such testimony, this chapter will address, rather than quantify, the cumulative effect of evangelical media practices. As I will demonstrate, the âsystematic organizationâ of media in the form of information as well as the bodies and imaginations that encountered such information was, indeed, âimmense.â Evangelical media practices, I argue, made possible particular conceptions of the self, the social, and the means to understand them both; manufactured somewhat narrow definitions of âtrueâ religion and interpretive propriety; shaped characters who could readily adopt these conceptions, assume these means, and adapt themselves, in practice, to these definitions. Simply stated, the power of evangelical media must be approached in terms of the conceptual spaces they helped initiate and foreclose in antebellum America.
From this perspective, evangelical media practices structured both the meaning of âtrue religionâ and the subsequent expectations of mundane life. Neither religious nor secular, the significance of evangelical media lies in the power they assumed in defining a particular symmetry among piety, epistemology, and politics. Like the Scottish Sunday School teacher in Catherine Warden; or, the Pious Scholar, evangelical media institutions âaim[ed] to make [students] understand what they committed to memory, not only as subjects of belief, but as incitements to actionâsubjects that directed them in their conduct towards God, towards their fellow-men, and in the manner in which they ought to attend to the eternal salvation of their own souls.â13 Within the strange loops professed hereâthe back and forth between memory and action, reading and belief, piety and social ethicsâevangelicalism was baptized in the spirit, rather than in the name, of secularism.
In conceptualizing the essence of religion and promoting this essence in terms of private reason and social ethics, evangelical media practices both contributed to and were informed by the discursive formation of secularism in antebellum America. Rather than being the antithesis to religiosity, evangelical secularism was constituted by those feelings, expectations, and practices that animated definitional categories about religion and was manifest in the deployment of those definitions at the level of the population. To frame evangelical media practices in terms of secularismâa âconceptual environment that presupposes certain ways of defining how religion, ethics, the nation, and politics relate to each otherââshifts the analytical emphasis from the meaning-making activities of evangelicals to the question of how evangelicals (and others) were made meaningful to themselves.14
R. S. Cook, secretary of the American Tract Society, spoke to this process in 1849 when he described his encounter with the printing presses at the societyâs headquarters in New York City. âTwelve of these oracular machines pursue their endless task, without weariness or suffering; preaching more of Flavelâs sermons in a week than he preached in a l ifetimeâdreaming Bunyanâs Dream over a thousand times a dayâreiterating Baxterâs âCallâ until it would seem that the very atmosphere was vocal with, âTurn ye, turn ye; for why will ye die?ââ15 For Cook the biological presence of either Flavel or Baxter was no longer necessary for their words to be meaningful, that is, effective.
At mid-century, evangelical secularism was quite literally amorphous, haunting words, animating ethical sensibilities, motivating and coordinating practices without announcing itself as such. Consequently, evangelical secularism must be approached indirectly. A metaphysical solvent rather than a substantive ideology, evangelical secularism was a highly charged atmosphere in which epistemology continuously dissolved into politics, politics into epistemology. Because evangelical secularism cannot be reduced to any one thing and, for that matter, did not even exist at the level of empirical reality, this chapter will move across a number of interrelated sites, no single one of which captures the phenomenon in question: evangelical reviews of âinfidelâ fiction, evangelical histories of evangelicalism, evangelical representations of true and false religion, the logic, practices, and statistical presentations of evangelical media institutions, and finally, evangelical instructions on how to read, what to read, and why. Together, resonating, these sites added up to more of a medium than a message, more than the sum of individual actions, and more than the words on any page.
2. Reading Melville and the Question of Mediation
Given his firsthand encounter with both the missionary cause and evangelical media, Herman Melvilleâs fiction may be as good a place as any to begin exploring what he once referred to as âevangelical pagan piety.â16 Melvilleâs first novel, Typee: A Peep at Polynesian Life during a Four Monthsâ Residence in the Valley of the Marquesas (1846), was about the specter of cannibalism. It was also condemned by evangelical, and in Melvilleâs words, âsenselessâ reviewers who âgo straight from their cradles to their graves & never dream of the queer things going on at the antipodes.â17
Typee is told in the first person. Tommo, the narrator, is a young sailor who abandons his whaling ship and ends up chronicling the customs, laws, and habits of the Marquesan islanders. Tommo pays particular attention to the âTypee,â which âin the Marquesan dialect signifies a lover of human flesh.â The question of whether the Typee are really cannibals is integral to both the substance and arc of his narrative. At the beginning of the novel, for example, Tommo recounts his conversation with the ânatives of Nukuhevaâ and writes that it was âquite amusingâ to âsee what earnestness they disclaimed all cannibal propensities on their own part, while they denounced their enemiesâthe Typeesâas inveterate gormandizers of human flesh; but this is a peculiarity to which I shall hereafter have occasion to allude.â And allude he does to this disclaimer, comparing the âsystemâ of Typeean ritual to the practices of Protestant missionaries. Throughout his narrative, Tommo juxtaposes the humanity of the Typee with the âdeath-dealing machinesâ of âwhite civilized manâ and the abuses committed in âthe business of mission.â Having âevangelized into beasts of burdenâ everyone in their path, the âcrueltyâ of missionaries was âremorseless.â According to Tommo, the âatmosphereâ o...