eBook - ePub

Developing Global Business Communication in Asia

Name: Developing Global Business Communication in Asia
Author: Jane Lockwood, Neil Elias

A Business Simulated Case Study Approach

Jane Lockwood,

Neil Elias,

312 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Developing Global Business Communication in Asia

A Business Simulated Case Study Approach

Jane Lockwood,

Neil Elias,

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About This Book

This book is an essential guide for anyone who wishes to develop successful business communication. It provides authentic and memorable workplace scenarios where learners become English communicators when solving authentic problems doing business together.

The book aims to help learners:

Use authentic workplace materials to solve problems using English
Understand how language can be used as a lingua franca effectively when communicating
Understand how intertextuality between shared spoken and written texts drives communication
Improve communicative performance in spoken and written texts
Become familiar with the communication realities of workplaces that are becoming increasingly technology driven and globalised

This book will help learners become better equipped with communication strategies through its real life applicable and skills-based examples and will be a useful reference in the digital age.

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