Marketing on Fleek
How to Make Your Marketing & Professional Efforts Count In A Customer-Centric World
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Marketing on Fleek
How to Make Your Marketing & Professional Efforts Count In A Customer-Centric World
About This Book
From award-winning marketing and tech expert, Kobi Ben Meir comes a book that is a treatise on how anyone with passion, determination and the willingness to make it big in marketing can realize their dream. Born in an era that was undergoing a revolutionary change, the Israel-born author uses Marketing on Fleek to detail not only the personal and professional obstacles he overcame, but how the lessons he learned along the way shaped his outlook. "If you don’t have a personal mountain to climb, you might as well not exist.", Kobi Ben Meir The book presents the reader with an approach to the professional and marketing world that is straightforward and effective, with insights they can implement right away. It goes through self-development, self-esteem and work environment into the history of marketing aspects and best practices, with real-life experience. Learn all the secrets, tips and pro-advice to become an expert in the marketing strategy world. This included immigrating to the US where he benefited from career-defining opportunities. Each step of the growth process is explained meticulously and each chapter builds from the previous one to create a map that can be followed to marketing success. The book covers critical and practical information that a professional needs to be successful without losing sight of the big picture. This includes methods that can rejuvenate ailing self esteem, an exploration of the needs of the modern consumer and an insider look in B2B and B2C markets.
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Table of contents
- Cover
- Title Page
- Copyright Page
- Disclaimer
- Table of Contents
- Chapter 1: How an Immigrant Came Across the Land of Opportunities
- Chapter 2: Walking on the Path to Optimal Productivity
- Chapter 3: Creating a Healthy Work Culture at Your Workplace
- Chapter 4: Getting Around the Marketing World
- Chapter 5: What Does the Modern-Day Customer Want?
- Chapter 6: Content Development Methods to Lean Onto
- Chapter 7: The Importance of A/B Testing
- Chapter 8: Call to Action and Social Proof
- Chapter 9: E-Commerce Marketing
- Chapter 10: B2B Marketing
- Conclusion