The Long and the Short of It
eBook - ePub

The Long and the Short of It

A guide to finance and investment for normally intelligent people who aren't in the industry

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Long and the Short of It

A guide to finance and investment for normally intelligent people who aren't in the industry

Book details
Table of contents
Citations

About This Book

This book provides a guide to the complexities of modern finance. It describes the basics of investment and the sophisticated innovations of the modern financial system. It explains how the follies of finance have threatened the stability of the world economy, and describes an environment that is complex and sophisticated, but greedy, cynical and self-interested. This book explains how to put your finances in the only hands you can confidently trust - your own. Readers will learn everything they need to be their own investment manager. They will recognise their investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. They will discover the principles of sound investment and the research that supports these principles. Crucially, they will learn a practical investment strategy and how to implement it. Leading economist and hugely successful investor John Kay uses his academic credentials and practical experience to lay out the key principles of investment with characteristic clarity and dry humour. This is the only book about finance and investment anyone needs, and the one book they must have.

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Information

Publisher
Profile Books
Year
2016
ISBN
9781782832683
Topic
Business
Subtopic
Finance
Index
Business

Table of contents

  1. Copyright Page
  2. Contents
  3. Preface
  4. Acknowledgements
  5. Chapter 1: Sense and the City
  6. Chapter 2: Basics of Investment
  7. Chapter 3: Investment Options
  8. Chapter 4: Efficient Markets
  9. Chapter 5: The Mind of the Market
  10. Chapter 6: In Search of Fundamental Value
  11. Chapter 7: Risk and Reward
  12. Chapter 8: A World of Unknowns
  13. Chapter 9: Modern Developments in Financial Markets
  14. Chapter 10: The Conventional Investor
  15. Chapter 11: The Intelligent Investor’s Strategy
  16. Chapter 12: Intelligent Investment
  17. Chapter 13: The Customers’ Yachts
  18. Glossary
  19. Bookshelves and Bookmarks
  20. Bibliography