SCALE

A Successful Agent's Guide to Leveling Up a Real Estate Business

David M Greene

• Publisher: BiggerPockets
• Year: 2023
• ISBN:
  9781947200876
• Topic: Business
• Subtopic: Real Estate
• Index: Business

The dream of every real estate agent is to make great money with flexible hours—so why does it often feel like a nightmare once you hit top-producer status?

Many real estate agents hit their stride only to realize that they became a slave to the business they worked so hard to build, but it doesn't have to be this way. You can run an extremely profitable real estate business that is still highly enjoyable—you just need to understand the structure, system, and sequence of building a rock-solid team.

SCALE, the third and final book in the Top-Producing Real Estate Agent series, provides an in-depth look at how to turn a job into a business that gives you the freedom to work when you want. In this book, best-selling author David Greene shows exactly how he sold more than $200 million in one year with just five agents and a handful of administrators. SCALE holds the secrets to putting the power back in your own hands—so you can live life on your terms while ensuring every client gets treated like gold!

Inside, you'll learn how to:

• Overcome common fears and objections while moving from single agent to team lead
• Grow sales, increase escrows, and achieve closings from anywhere in the world
• Create a foundation of clients to ensure a stream of future buyers and sellers
• Amplify your business to have a presence in multiple geographic areas
• Establish the leadership qualities you need to draw and develop the right talent
• Create opportunities for new agents to work their way into experienced roles
• Hire, train, and manage staff with an organization chart built for delegating
• Build culture, cohesiveness, and buy-in from those on your team
• Create a framework of systems that can be copied and repeated
• Grow a business without limits!

Table of contents

• Cover
• Title Page
• Copyright
• Table of Contents
• Chapter One: Transitioning to Rockstar Agent Status
• Chapter Two: Leverage and Support
• Chapter Three: Generate Leads like a Rockstar
• Chapter Four: Your Target Clientele
• Chapter Five: How to Excel with Buyers
• Chapter Six: Excelling with Sellers
• Chapter Seven: Succeeding in Different Markets
• Chapter Eight: Improving Efficiency
• Chapter Nine: Expert Communication
• Chapter Ten: Creating Culture and Hiring Right
• Chapter Eleven: Training
• Chapter Twelve: Management and Leadership
• Chapter Thirteen: Running the Business
• Chapter Fourteen: Tying it Together
• More from BiggerPockets Publishing
• Back Cover