Rockport Universal
100 Key Concepts for Understanding, Analyzing, and Working with Color
- 208 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Rockport Universal
100 Key Concepts for Understanding, Analyzing, and Working with Color
About This Book
A comprehensive, cross-disciplinary overview of color, Universal Principles of Color presents 100 core concepts and guidelines that are critical to a successful use of color. Richly illustrated and easy to navigate, it pairs clear explanations of every topic with visual examples of it applied in theory and in practice. The book is organized alphabetically so that principles can be easily and quickly referenced. For those interested in addressing a specific color challenge or application problem, the principles are also indexed by pathways based on nine topics of color study ranging from science, art and design, and industry." Each principle is presented in a two-page format:
- The left-hand page contains a succinct definition, a full description of the principle, and examples of and guidelines for its use. Side notes, which appear to the right of the text, provide elaborations and references.
- The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
Whether in a branding campaign or a healthcare facility, a product's packaging or a software user interface, the color we see is the culmination of many concepts and practices brought together from a variety of disciplines to increase appeal, influence perception, and enhance usability. By considering these concepts and examples, you can learn to make more informed and ultimately better color decisions. This landmark reference is the standard for designers, engineers, architects, and students who seek to broaden and improve their understanding of and expertise in color. The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
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Table of contents
- Cover
- Title
- Contents / Alphabetical
- Contents / Pathways
- Introduction
- 01 #TheDress
- 02 Accessibility
- 03 Additive Mixture
- 04 Advancing and Receding
- 05 Albersās Interaction of Color
- 06 Atmospheric Perspective
- 07 Balance
- 08 Basic Color Terms
- 09 Bauhaus
- 10 Bezold Effects
- 11 Black and White
- 12 Blue Light
- 13 Brand Colors
- 14 Camouflage
- 15 Character Zones
- 16 Chemistry of Chromophores
- 17 Chiaroscuro
- 18 Chroma
- 19 Chromophobia
- 20 CIE System
- 21 Cinematic Color
- 22 CMYK
- 23 Color Constancy
- 24 Color Field Painting
- 25 Color Forecasting
- 26 Color Literacy
- 27 Color Management
- 28 Color Meaning
- 29 Color Measurement
- 30 Color Order Systems
- 31 Color Scales
- 32 Color Schemes
- 33 Color Temperature
- 34 Colorants
- 35 Colorways
- 36 Complementary Colors
- 37 Context
- 38 Contrast
- 39 Electromagnetic Spectrum
- 40 Emotion and Color
- 41 Environmental Color Design
- 42 Flat Color
- 43 Fluorescence
- 44 Gamuts
- 45 Geography of Color
- 46 Goetheās Theory of Colours
- 47 Gradients
- 48 Grisaille
- 49 Harmony
- 50 Hue Angle
- 51 Hue Circle
- 52 Human Visual System
- 53 Impressionism
- 54 Infographic Color
- 55 International Klein Blue
- 56 Ittenās The Art of Color
- 57 LED Color
- 58 Lighting
- 59 Lightness
- 60 Limited Color Vision
- 61 Local Color
- 62 Maxwell
- 63 Metamerism
- 64 Monochromatic
- 65 Munsell System
- 66 Natural Color System
- 67 Natureās Light
- 68 Near Neutrals
- 69 Newtonās Opticks
- 70 Op Art
- 71 Palettes
- 72 Pantone
- 73 Partitive Mixture
- 74 Perception Triangle
- 75 Permanence
- 76 Pointillism
- 77 Primary Colors
- 78 Rayleigh Scattering
- 79 RGB
- 80 Safety Colors
- 81 Shadows
- 82 Simultaneous Contrast
- 83 Spectral Hues
- 84 Structural Color
- 85 Subtractive Mixture
- 86 Successive Contrast
- 87 Sustainability
- 88 Symbolic Color
- 89 Synesthesia
- 90 Technicolor
- 91 Texture
- 92 Three Dimensions of Color
- 93 Tint, Shade, and Tone
- 94 Traditional Color Theory
- 95 Transparency Effect
- 96 Trichromacy
- 97 Undertone
- 98 Unique Hues
- 99 Warm and Cool
- 100 White Balance
- Acknowledgments
- About the Authors
- Credits
- Index
- Dedication
- Copyright