Advertising and Consumer Culture
eBook - ePub

Advertising and Consumer Culture

A Special Issue of Mass Communication & Society

  1. 112 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Advertising and Consumer Culture

A Special Issue of Mass Communication & Society

Book details
Table of contents
Citations

About This Book

Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western, " consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.

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Yes, you can access Advertising and Consumer Culture by Matthew P. McAllister,Sharon R. Mazzarella in PDF and/or ePUB format, as well as other popular books in Social Sciences & Media Studies. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2023
ISBN
9781000949520
Edition
1
Topic
Social Sciences
Subtopic
Media Studies
Index
Social Sciences

Table of contents

  1. Cover
  2. Title Page
  3. Table of Contents
  4. Series Page
  5. Copyright Page
  6. Guest Editors’ Note
  7. Scholarly Milestones Essay