The Vulnerable Consumer
eBook - ePub

The Vulnerable Consumer

Understanding the Role of Threats in the Marketplace

Angela Y. Lee

  1. 224 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The Vulnerable Consumer

Understanding the Role of Threats in the Marketplace

Angela Y. Lee

Book details
Table of contents
Citations

About This Book

Review of Marketing Research pushes the boundaries of marketing - broadening the marketing concept to make the world a better place.

This special issue provides a roadmap for future research on different aspects of consumer vulnerabilities, which include not only the scarcity of financial and materialistic resources, but also scarcity mindsets, a lack of mental resources and self-knowledge, and the non-fulfilment of motivational needs. New insights, approaches and directions are set out for research on consumer vulnerabilities. The Review of Marketing Research continues its mission of systematically analyzing and presenting accumulated knowledge in the field of marketing as well as influencing future research by identifying areas that merit the attention of researchers.

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Information

Publisher
Emerald Publishing Limited
Year
2024
ISBN
9781802629576
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

  1. Cover
  2. Editorial Advisory Board
  3. Title
  4. Copyright
  5. Contents
  6. List of Figures and Tables
  7. About the Editor-in-Chief
  8. About the Editor
  9. About the Contributors
  10. Introduction
  11. The Vulnerable Consumer: Beyond the Poor and the Elderly
  12. Aging and Vulnerabilities in Consumer Information Processing
  13. Vulnerability and Consumer Poverty: An Explication of Consumption Adequacy
  14. Not Knowing Who I Am: Implications for Materialism and Consumption Behaviors
  15. From Stigma to Scarcity: On Interpersonal and Cognitive Sources of Vulnerability for Consumers in Poverty
  16. The Yin and Yang of Hard Times: When Can States of Vulnerability Motivate Self-Improvement?
  17. Marketplace Solutions to Motivational Threats: Helping Consumers With Four Distinct Types of Vulnerability
  18. Leaves in the Wind: Underdeveloped Thinking Systems Increase Vulnerability to Judgments Driven by Salient Stimuli
  19. “I Did Not Think of Myself as a ‘Customer’”: The Confluence of Intertwined Vulnerabilities Among Subsistence Consumers Through Marketplace Literacy
  20. A Consumer Vulnerability Perspective on Eviction
  21. Index