Using AI in Marketing
eBook - ePub

Using AI in Marketing

An Introduction

  1. 136 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Using AI in Marketing

An Introduction

Book details
Table of contents
Citations

About This Book

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future. FEATURES:

  • Covers AI-based platforms for text, image, and video generation, revolutionizing content creation
  • Shows how AI can enhance customer interactions through personalized content and conversational AI
  • Explores AI-automated workflows, improved reporting, and streamlined marketing processes
  • Features AI analytics to optimize audience segmentation, predictive analytics, and marketing strategies
  • Addresses the ethical implications of AI in marketing, ensuring responsible and transparent use

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Yes, you can access Using AI in Marketing by Greg Kihlström in PDF and/or ePUB format, as well as other popular books in Computer Science & Information Technology. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Mercury Learning and Information
Year
2024
ISBN
9781501519789
Topic
Computer Science
Subtopic
Information Technology
Index
Computer Science

Table of contents

  1. Cover
  2. Half title
  3. Title
  4. Copyright
  5. Dedication
  6. Contents
  7. Acknowledgments
  8. About the Author
  9. Foreword
  10. Introduction
  11. Part I: Exploring AI and Marketing
  12. Part II: Growth Areas for Marketing and AI
  13. Part III: Practical Examples
  14. Part IV: Integration and Optimization of AI and Marketing
  15. Epilogue
  16. Index