Marketing by the Numbers
eBook - ePub

Marketing by the Numbers

  1. 256 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing by the Numbers

Book details
Table of contents
Citations

About This Book

With marketing budgets stretched tight, it's harder than ever to justify expenditures, and ensure that marketing dollars are spent in ways that get results. Marketing by the Numbers shows readers how to implement, evaluate, and utilize key analytics to maximize marketing ROI. Explaining best practices and the most useful dashboards and tools, the book equips readers with proven methods to: • Predict, monitor, and measure the success of campaigns based in both traditional and Internet media • Align business and marketing goals • Concentrate on the right metrics rather than drowning in a sea of data • Turn data into actionable recommendations Providing case studies, techniques, and checklists, the book pays special attention tothe new generation of web tools, and reveals how any business can effectively use the data available to them; and take advantage of every marketing opportunity.

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Yes, you can access Marketing by the Numbers by Leland HARDEN, Bob HEYMAN in PDF and/or ePUB format, as well as other popular books in Business & Digital Marketing. We have over one million books available in our catalogue for you to explore.

Information

Publisher
AMACOM
Year
2010
ISBN
9780814416211
Topic
Business
Subtopic
Digital Marketing
Index
Business

Table of contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Acknowledgments
  6. CHAPTER 1 Introduction: How to Drive Successful Marketing ROI
  7. CHAPTER 2 Principles for Measuring Marketing ROI: What to Measure and How to Measure It
  8. CHAPTER 3 Measuring the Immeasurable: Branding, Buzz, and Social Media
  9. CHAPTER 4 Mapping Marketing ROI to the Sales Funnel
  10. CHAPTER 5 Best Practices: Budgeting and Projecting Marketing ROI
  11. CHAPTER 6 Tools for Measuring Online Performance to Maximize ROI
  12. CHAPTER 7 ROI in the Enterprise
  13. Marketing ROI Glossary
  14. Index