The One-Percent Edge
eBook - ePub

The One-Percent Edge

  1. 256 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

The One-Percent Edge

Book details
Table of contents
Citations

About This Book

The answer to remaining competitive and keeping steady growth for your business is not ground-breaking, business-altering innovations, but by simply making one tweak at a time.

You are in the business of staying competitive--seeing solid profits, building a strong brand, and keeping steady customers who return again and again. But the market is constantly changing, and competition is fierce. How do you not only keep from losing ground but manage to remain a step ahead? Is a complete overhaul and rebranding every few years necessary to make sure your footprint is still making its mark, reminding consumers of your presence?

In The One-Percent Edge, you will learn how to:

  • put energy into profitable areas and trim dead weight,
  • raise prices by selling value instead of things,
  • access new markets by adapting products or services,
  • turn customers into brand ambassadors,
  • and many other subtle yet highly effective strategies for affecting profitable changes to your business.

By making incremental adjustments to every aspect of the business--marketing, customer service, finances, products, people--then repeating the process, you will find yourself constantly fixing weaknesses and spotting opportunities for growth. Pull ahead of the pack by constantly evolving, one tweak at a time.

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Yes, you can access The One-Percent Edge by Susan Solovic,Ray Manley in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
AMACOM
Year
2018
ISBN
9780814438817
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Title
  3. Dedication
  4. Contents
  5. Foreword
  6. Introduction: The End of Business as Usual
  7. 1 Achieving the One-Percent Edge
  8. 2 The Leadership Edge
  9. 3 The Customer Edge
  10. 4 The Product Edge
  11. 5 The People Edge
  12. 6 The Marketing Edge
  13. 7 The Process Edge
  14. 8 The Financial Edge
  15. Conclusion: A Company with the One-Percent Edge
  16. Notes
  17. Index
  18. About the Authors
  19. Free sample from Shift Ahead by Adamson and Steckel
  20. About AMACOM Books
  21. Copyright