Marketing Your Startup
eBook - ePub

Marketing Your Startup

  1. 256 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing Your Startup

Book details
Table of contents
Citations

About This Book

Whether you've got a robust budget or you're bootstrapping your way to the top, this book gives you the tools to launch an empire.

Let Inc. catapult your company to success. To put a business on the map, nothing beats great marketing. No matter how original your idea or ambitious your dreams, the company will stall without a plan to spread the word, build momentum, and drive sales. But how many entrepreneurs excel at marketing? If you are like most, you are focused on building your product or service...and don't know how to execute a marketing strategy or measure the results. No one is better positioned than Inc. to help you get up to speed fast.

Marketing Your Startup shares these compelling stories and spotlights strategies for igniting growth, including how:

  • Dollar Shave Club mastered the inexpensive viral video- and rocketed to success
  • Casper combined content marketing, creative branding, and old-fashioned subway ads to convince consumers to buy mattresses a whole new way
  • SoulCycle's obsessive fixation on their brand fueled their rise from spin studio to cult-like fitness sensation

Through firsthand insights from founders and helpful how-to guidelines, you'll learn to define your brand, market position, and customers, then unleash the right mix of tactics through the right channels: social media, email and direct mail, content marketing, SEO, media ads, events, guerilla marketing, influencers, cause marketing, and more.

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Yes, you can access Marketing Your Startup by Simona Covel in PDF and/or ePUB format, as well as other popular books in Business & Entrepreneurship. We have over one million books available in our catalogue for you to explore.

Information

Publisher
AMACOM
Year
2018
ISBN
9780814439685
Topic
Business
Subtopic
Entrepreneurship
Index
Business

Table of contents

  1. COVER PAGE
  2. TITLE PAGE
  3. COPYRIGHT PAGE
  4. CONTENTS
  5. ACKNOWLEDGMENTS
  6. INTRODUCTION
  7. 1. WHAT IS MARKETING ANYWAY?
  8. 2. DEFINE YOUR BRAND
  9. 3. POSITIONING YOUR PRODUCT
  10. 4. HOW MUCH SHOULD YOU SPEND?
  11. 5. ONLINE MARKETING
  12. 6. TAKING IT OFFLINE
  13. 7. CUSTOMER MARKETING
  14. 8. WRITING A MARKETING PLAN
  15. 9. SETTING A BUDGET
  16. 10. WHEN TO MIX IT UP
  17. 11. FINDING OUTSIDE HELP
  18. 12. UNDERSTANDING MARKETING SOFTWARE
  19. CONCLUSION
  20. SOURCES
  21. INDEX