The Best Story Wins
eBook - ePub

The Best Story Wins

How to Leverage Hollywood Storytelling in Business and Beyond

Matthew Luhn

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Best Story Wins

How to Leverage Hollywood Storytelling in Business and Beyond

Matthew Luhn

Book details
Table of contents
Citations

About This Book

The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio's top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.

Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn's personal stories and storytelling insights, The Best Story Wins retells the "Hero's Journey" story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

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Information

Publisher
Morgan James Publishing
Year
2018
ISBN
9781642790214
Topic
Business
Subtopic
Media & Communications Industry
Index
Business

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Table of Contents
  5. Introduction
  6. Chapter 1: The Hook
  7. Chapter 2: Character Transformation
  8. Chapter 3: Connecting
  9. Chapter 4: Authenticity
  10. Chapter 5: Story Structure
  11. Chapter 6: Heroes and Leaders
  12. Chapter 7: Cast of Characters
  13. Chapter 8: Inspiring Creativity in the Workplace
  14. Chapter 9: Writing Tips and Techniques
  15. Epilogue
  16. Acknowledgments
  17. About the Author