Marketing And Management Sciences - Proceedings Of The International Conference On Icmms 2008

Theodore E Simos, Damianos P Sakas, Nikolaos Konstantopoulos

• Publisher: ICP
• Year: 2010
• ISBN:
  9781848165106
• Topic: Business
• Subtopic: International Marketing
• Index: Business

This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

Table of contents

• CONTENTS
• Preface
• Conference Details
• Online Atmospherics: Classification and Comparison Between British and Spanish Consumers Almudena Eizaguirre, María García Feijoo, Jaione Yábar
• The Battle of Marathon: Segmenting, Targeting and Positioning in the Ancient and Contemporary Greece Christos Livas, George Gkiokas, Shumaila Yousafzai
• Administrative Faculties of Academic Leaders Damianos P. Sakas, T. E. Simos
• Request for a New Scheme of Internet Interconnections and Network Usage Charging for Next Generation Internet Services Dohoon Kim, Hyun-Ju Chang, Kyung-Sun Lee, Su-Jung Lee
• The Collaborative Product Lifecycle Management in the Enterprise 2.0 Domenico Consoli
• Demarketing in the Industrial Sector Doris Reingruber
• Promotion and Hospitality Industry: Albania as a Case Study Elenica Pjero, Irma Shyle
• Predictors of Behavioural Loyalty in a Professional Sport Membership Context Emily J. Sheridan, Geoffrey N. Soutar, James A. Dimmock
• Factors Influencing Knowledge Sharing in an Electronic Community of Practice Emrah Orhun, James Hopple
• The Relation Between Consumer Innovativeness and Innovation Success: The Case of iPhone Francesca Cabiddu, Maria Chiara Di Guardo, Daniela Pettinao
• Exploring the “Quasi-Buying Process” that Marketing Lecturers Go Through when Selecting a Main Textbook for An Introductory Marketing Module George Masikunas
• Jacques Derrida on Unconditional and Conditional Hospitality Gerasimos Kakoliris
• Impact of Organizational Structures Adjustment in Big Construction Projects on a Project Success Goran Cirovic, Simo Sudjic
• Effects of Macroeconomic Announcements on Stock Returns Across Volatility Regimes Henry Aray
• System Dynamics Approach for Enhancing Core Competence of the LCD Industry Hyun-Ju Chang, Dohoon Kim
• The Effects of Innovation in Employment and Investment Activity: An Empirical Analysis in Food Products’ and Beverages’ Industry Ilias A. Makris
• A General and Flexible Fuzzy Classification Framework and Its Application to Medical Diagnosis Ioannis Gadaras, Ludmil Mikhailov
• Strategic Brand Management in Domestic and Foreign Products Offered in Turkish Market and Comparison of Brand Equity Ipek Savasci
• The Influence of Organizational Culture on Knowledge Transfer: Empirical Evidence for Training Transfer in Restaurant Chains José Luis Ballesteros-Rodríguez, Petra De Saá-Pérez, Desiderio J. García-Almeida
• System Dynamics Model for Competition Analysis Between LCD and PDP in the FPD TV Market Kyung-Sun Lee, Dohoon Kim
• Trust and Inspirational Leadership: The Keys to Successful Organisational Change Lesley Mearns
• Family Indebtedness in the Czech Republic and New EU Member Countries Luboš Smrčka
• The Rescue Principle in Czech Bankruptcy Law as It Exists Now and in the Future Luboš Smrčka
• Theory of the Degree of Trust and Its Application in the Marketing Momtchil Dobrev
• White or Black Magic for Your Business? Competitive Intelligence and Corporate Espionage Oana – Antonia Colibasanu
• Competitiveness and Advertising in Greek Food and Beverage Manufacturing Firms Ourania Notta, Aspassia Vlachvei
• The Contribution of Financial Statement Analysis of Greek Hotel Units to Their Effectiveness of Administration Panagiota Dionyssopoulou, Stiliani Asvesta
• Natural Drift in Organizations Patricia Dupin
• The B.L.I.S.S. of Making a Difference: Seeking for Signs of Leadership Transformation in the 21st Century to Invoke Individual and Collective Identity Development Patrick A. Fuss
• The Importance of the Control Function in Project Management Paul Watson
• Estimation Methods for Detecting Non-Additive Effects in Structural Equation Models: An Exhibition of the Two Step-Single Indicant and Two-Stage Least Squares Methods in the Context of Consumer Service Evaluation Networks Pavlos A. Vlachos, Adam P. Vre
• Stress Management Styles During the Implementation of Organizational Change Program: A Case Analysis Razali Bin Mat Zin
• Public Private Partnership, Net Effects and Risks – The Challenge for Valuation and the Decision Making Process Sieber Patrik, Kršková Martina
• Regionalisation of Service Trade Issues Under the Multilateral Trading Regime Somasri Mukhopadhyay
• Real Options Valuation Model of Line Expansion Problem in the Amoled Industry Su-Jung Lee, Dohoon Kim
• Polls & Mass Media: An Interactive Relation Theodorou Spyridoula, Panas Epaminondas
• Measurement Indocators of Intellectual Capital – A Critical Review Tse-Ping Dong, Wen-Chih Chen
• Success Factors of E-Government from a Citizen Perspective Verena Pühringer
• Market Segments Serve by Hospitality Industry in Vlora Region, Albania Xhiliola Agaraj, Merita Murati
• How will We Study the Relationship in Relationship Marketing? Yi-An Chuang
• SYMPOSIUMS