Innovator's Playbook
How to Create Great Products, Services and Experiences that Your Customers Will Love
Nathan Baird
- English
- ePUB (handyfreundlich)
- Ăber iOS und Android verfĂŒgbar
Innovator's Playbook
How to Create Great Products, Services and Experiences that Your Customers Will Love
Nathan Baird
Ăber dieses Buch
Take a Design-led Approach to Innovation
Innovation drives growth in organisations and entire economies. Yet innovation is hard, risky and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process where customer needs are researched, insights are distilled, solutions are ideated, prototyped and tested and business models are shaped. But innovation doesn't have to be this way.
In Innovator's Playbook, author and leading Design Thinking expert Nathan Baird shares his 20 years of hands-on experience, tools and methods for developing a winning customer-centric approach to innovation.
This book will teach you how to apply the design thinking method to innovation and help you to innovate better with five practical and proven stages:
1. Build the right team for innovation.
2. Better understand your customer through empathy.
3. Distill and refine customer-centric needs and insights.
4. Unleash your team's creativity to create fresh new ideas
to address customer needs.
5. Experiment and validate desirable, feasible and viable solutions.
Innovator's Playbook helps entrepreneurs, corporate teams, startups and leaders across all levels to use design-led methodologies for start-to-finish innovation success.
HĂ€ufig gestellte Fragen
1
Get Started
Before you start your project youâll need to assemble a crack multidisciplinary team and clearly define the opportunity area you want to innovate. Youâll tighten up its focus and scope, getting alignment with your team, sponsor and key stakeholders. Finally, youâll have fun designing a space to play home for your team. In this stage you will learn how to set up for success.
Preparing your team
Team makeup
- project âinnovationâ leader
- project manager (highly recommended)
- research specialist
- marketing specialist
- sales specialist
- development/technology specialist
- packaging specialist
- supply chain specialist
- finance specialist
- design specialist.
Team performance
Worst | Best |
Political | Imaginative |
Personal agendas are pursued | Trusting |
Directionless | Respectful |
Error pron... |