Everyday Communication Strategies
Manage Common Issues to Prevent a Crisis and Protect Your Brand
Amanda Coleman
- 264 Seiten
- English
- ePUB (handyfreundlich)
- Über iOS und Android verfügbar
Everyday Communication Strategies
Manage Common Issues to Prevent a Crisis and Protect Your Brand
Amanda Coleman
Über dieses Buch
Protect your brand's reputation and maintain public confidence by successfully managing everyday incidents and issues and preventing them from escalating into a corporate crisis. For most companies and communicators, dealing with a full-blown crisis is few and far-between. But there are still everyday problems, challenges and incidents to be faced, including customer complaints, campaign failure, staff comments and online criticism. Everyday Communication Strategies shows how to effectively contain these emerging situations and prevent them from destabilizing your business and damaging consumer confidence. It provides a blueprint to help you move from identification to intervention to action. The book explores how to develop appropriate messaging, work with the media and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure.The book contains tips, checklists and flowcharts, as well as a range of case studies and examples from organizations including KPMG, Jo Malone and General Mills. Everyday Communication Strategies is an indispensable guide to averting a crisis and preventing your business or brand from being plunged into a reputational storm.
Häufig gestellte Fragen
Information
Inhaltsverzeichnis
- Praise for Everyday Communication Strategies
- Everyday Communication Strategies
- Contents
- Contents
- List of Figures
- OR About the author
- Preface
- Acknowledgements
- 01 What is issues management?
- 02 Creating the structure for issues response
- 03 Ethics, principles and reputation
- 04 Finding the right words
- 05 Working with the media
- 06 Managing social media
- 07 Effective decision making under pressure
- 08 Learning from issues and incidents
- 09 Incident scenarios to consider
- 10 Bringing things together and what to take away
- Index
- Index