Corporate Social Responsibility in the Digital Age

Ana Adi,David Crowther,Georgiana Grigore

• Verlag: Emerald Group Publishing Limited
• Jahr: 2015
• ISBN:
  9781784415815
• Thema: Betriebswirtschaft
• Thema: Unternehmensführung

Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being noted. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new 'social' on responsibility and its feasibility, measurability and success in a boundary-less world.

Inhaltsverzeichnis

• Front Cover
• Corporate Social Responsibility in the Digital Age
• Copyright Page
• Contents
• List of Contributors
• Introduction to Corporate Social Responsibility in the Digital Age
• Schrodinger’s Cat in Facebook: A Lacanian Perspective
• The Rhetorical Citizenship of Corporations in the Digital Age
• Dear Brands of the World: CSR and the Social Media
• Classifying Social Causes Derived from the Communication of CSR Initiatives Online: A Theoretical and Practical Approach
• How Activists Shape CSR: Insights from Internet Contagion and Contingency Theories
• CSR and New Battle Lines in Online PR War: A Case Study of the Energy Sector and its Discontents
• Two-Minute Drill: Video Games and Social Media to Advance CSR
• Communicating CSR on Social Media: The Case of Pfizer’s Social Media Communications in Europe
• Using Social Media for CSR Communication and Engaging Stakeholders
• A Synoptic Research Overview of CSR amongst Romanian Managers
• CSR and Social Media: Could Online Repositories Become Regulatory Tools for CSR Related Activities’ Reporting?
• Digital Reflections of Pharmaceutical Companies and Their CSR Communication Strategies
• CSR Online and in Real Terms: A Critical Analysis of Controversial Sectors in Hungary
• About the Contributors
• Index