The self-enhancement motive
In an early review on how people react to appraisals about themselves, Shrauger (1975) was one of the first to coin the term “self-enhancement,” as the desire of people to think favorably of themselves. The desire to think well of oneself has emerged as one of the strongest human motivations, deeply wired in the brain and observed in most cultures (Cai, Wu, Shi, Gu, & Sedikides, 2016). Once formed, the self-concept is fairly stable and generally positive. Because maintaining positive evaluations about the self is adaptive and helps people maintain their mental health (Taylor, Kemeny, Reed, Bower, & Grunewald, 2000), people will go out of their way to acquire information that sustains these positive self-conceptions and try to protect their self-concept from negative information. Given that self-enhancement research has mostly focused on how people deal with the positivity or negativity of self-relevant information, the self-enhancement literature should be particularly relevant in understanding the psychology of praise. More specifically, because such self-relevant information is often encountered in the form of feedback, the psychology of praise is perhaps best understood by examining how people seek, react to, and process feedback (e.g., Anseel, Beatty, Shen, Lievens, & Sackett, 2015; Anseel, Lievens, & Levy, 2007). Feedback is generally defined as “actions taken by (an) external agent(s) to provide information regarding some aspect(s) of one’s task performance” (Kluger & DeNisi, 1996, p. 255). Feedback information is not neutral to the feedback receiver; by its very nature, it contains information that signals positive and negative aspects about the self, and as such, feedback might promote or hurt one’s feelings of self-worth. To avoid threats to the self-concept, people tend to embrace positive feedback and dismiss or avoid negative feedback. Studies on feedback-seeking behavior have shown that individuals prefer interaction partners that are expected to give positive rather than negative feedback, for example, by seeking less feedback from managers who are known to give harsh evaluations (Steelman, Levy, & Snell, 2004). People with low performance expectations refrain from seeking feedback more than those with high expectations, to avoid the drop in self-worth associated with negative feedback (Tsui, Ashford, St. Clair, & Xin, 1995). More generally, people shape their social environments to increase the likelihood of receiving praise (e.g., Hepper, Hart, Gregg, & Sedikides, 2011). Furthermore, people process positive self-relevant information faster than negative self-relevant information and spend more time reading favorable information (for reviews, see Anseel et al., 2007; Sedikides & Strube, 1997). Thus, reactions to praise and its counterpart, criticism, are typically based on a simple, almost reflex-like cognitive appraisal of the feedback message: “If feedback is negative, then dismiss it as inaccurate, but if feedback is positive, then embrace it as the truth” (Anseel & Lievens, 2006).
As praise is not always easily given, people develop different strategies to acquire positive information about themselves, even if this does not involve explicit feedback from others. For instance, people connect with or distance themselves from others to put themselves in a favorable light and, when cued to remember a performance event, will report having been praised, while in reality no feedback was given at all (Sedikides & Gregg, 2008). Furthermore, in the absence of public praise, gossip or talking informally about others who are not present is a covert strategy for self-enhancement. People are especially interested in gossip about others who are similar to themselves, as they can draw relevant social comparisons from this gossip. Hearing negative gossip about others is self- enhancing, making people feel they are doing better than the target (Martinescu, Janssen, & Nijstad, 2014). People use gossip to self-enhance by denigrating their competitors and increasing perceptions of their own attractiveness (Reynolds, Baumeister, & Maner, 2018). Furthermore, being praised by others through positive gossip feels good, to the same extent as receiving direct positive feedback (Martinescu, Janssen, & Nijstad, 2019).
Positivity, consistency, or accuracy?
Self-enhancement is pervasive when dealing with feedback, suggesting that this motive is all-overpowering. For instance, an early study on praise described people as being driven to think about themselves “as favorably as they can get away with” (Smith, 1968). Are people insatiable when it comes to praise? Do people only want more positive feedback?
This question has been the subject of a fierce scientific debate in the past few decades, examining the primacy of self-enhancement. How people process information appears to be determined by self-enhancement but also various other self-evaluation motives, which nuances the seemingly overpowering human need for praise. For instance, a self-verification motive may drive people to maintain consistency between their self-views and new self-relevant information, even when those self-views are negative, sometimes motivating people to prefer negative feedback over praise (Swann, Rentfrow, & Guin, 2002). Similarly, people may seek diagnostic self-relevant information that can reduce uncertainty about an aspect of the self (Trope & Neter, 1994). According to the self-assessment motive, people seek diagnostic information, regardless of its positive or negative implications for the self and regardless of whether the information affirms or challenges existing self-conceptions. Although self-enhancement is dominant, the other self-motives have adaptive value and work in concert to determine cognition, emotion, and behavior (Sedikides & Strube, 1997).
Boundaries to embracing praise
Studying the interplay between different self-evaluation motives has been instrumental in identifying those conditions wherein people may refrain from their quest for praise, in favor of other adaptive behaviors. The urge to seek praise is especially strong in psychologically “unsafe” environments, where individuals’ positive self-concept is threatened (e.g., by the mere prospect of receiving negative information). To reestablish a feeling of overall positivity, individuals are likely to exhibit behaviors that reaffirm the self (Campbell & Sedikides, 1999). However, research has shown that self-enhancement can be curtailed. For instance, seeking and receiving praise is limited by cognitive constraints. If people feel accountable, by anticipating that they have to explain their self-views to an audience or will be individually assessed by others, they are more likely to acknowledge weaknesses (Sedikides, Herbst, Hardin, & Dardis, 2002). Seeking and embracing praise also becomes less likely when people are asked to elaborate on their feedback or generate reasons for why they might perhaps not be doing as well as they initially thought (Anseel, Lievens, & Schollaert, 2009). Similarly, when cognitive resources are plentiful or people are encouraged to reconsider, the self-assessment motive often prevails (Trope, 1986), leading people to seek out accurate instead of positive feedback. Finally, individual differences such as a learning goal orientation or a growth mind-set may lead people to seek negative feedback instead of praise (VandeWalle, 2003), because negative feedback is more instrumental for learning than praise.
Identifying the boundaries of embracing praise is crucial to our understanding of learning and development. Negative feedback is a key aspect of how employees regulate their efforts and performance in sports, in education, or at work (Kluger & DeNisi, 1996). People need information about their current performance to signal how actual performance levels may be discrepant from their goals or perceived performance levels and guide and adjust their effort, work strategies, or their goals. Thus, identifying the boundaries of self-enhancement strivings is important if we want to understand how praise may not only satisfy self-enhancement needs but also regulate learning and development.