Making Posters

Scott Laserow, Natalia Delgado

• Editorial: Bloomsbury Visual Arts
• Año: 2020
• ISBN:
  9781350090163
• Edición: 1
• Categoría: Design
• Categoría: Design General

Posters have the power to influence and inform - so how does a designer hone their creations to have the impact they need? With a special focus on conceptualization, internationally-acclaimed and award-winning designers Natalia Delgado and Scott Laserow takes you though planning, analyzing and creating posters that stop viewers in their tracks. Classic and contemporary examples from around the world show you what can be achieved at the cutting-edge of the medium - from protest and propaganda posters, through pop culture and Swiss style, to animated and interactive designs. Whether you need to promote the next president, advertise a brand or create awareness of a health crisis, Making Posters gives you the critical and practical skills to excel in one of the most widely seen forms of graphic design and make sure your work stands out from the crowd.

INDEX

Page references in italics denote illustrations.

A

Access (poster), 162

ACUD BERLIN (WET in BERLIN) (poster), 102, 103

Adams, Bryan, 152, 153

Adobe Photoshop, 202, 210

Aesop, 136

aesthetics, 68

Afshar, Mohammad, 70, 72, 185

After Effects, 202

Ahmed, Umer, 63, 64, 129

AIDA formula (Attention, Interest, Desire, and Action), 14

Alcatraz, mind-map for, 32

Aldriglandet (Neverland) (poster), 184

allusion, 142–43

Almonte Díaz, José Gerardo, 114, 121

Alphabet Insectorum (poster series), 66, 66

Alzheimer (poster), 157

Amaranta (poster), 121

American Dream (poster), 122

Aminelahi, Onish, 87

Anatomy of a Murder (poster), 24, 25

Andy Lund in NYC (poster), 92

animated posters, 200–202

animation, 204

Años de Jazz (poster), 44

Antony and Cleopatra (poster), 103, 103

Arena, Luis, 18

Aristotle, 137, 138, 149

Aroma Company, 195

arousal, 152, 158, 160

Art Deco, 17, 21

Art Nouveau, 14

art of persuasion. See persuasion

Art of Rhetoric (Aristotle), 138

asymmetry, 62, 64

attention, 101. See also grabbing attention

audience, 29–30

augmented reality pos...

Índice

• Cover
• Title Page
• Contents
• Foreword
• Introduction
• THE BEGINNING
• CONCEPTUALIZING
• EXECUTION
• GRABBING ATTENTION
• ART OF PERSUASION
• STORYTELLING
• BEYOND THE PRINTED SURFACE
• Glossary
• Bibliography
• Index
• Acknowledgments
• eCopyright