Corporate Innovation Strategies

Corporate Social Responsibility and Shared Value Creation

Nacer Gasmi

• Editorial: Wiley-ISTE
• Año: 2020
• ISBN:
  9781119804161
• Edición: 1
• Categoría: Negocios y empresa
• Categoría: Gestión

Corporate social responsibility (CSR) is simply the maximization of a companys value over time, undertaken because, in the long run, social and environmental problems ultimately become financial problems. The justification for CSR is therefore associated with representing the nature and role of the company, as well as its purpose. Companies therefore regard CSR as a strategic investment that is part of a proactive, resilient, inclusive approach, based on the creation of shared value. This approach is capable of reducing negative societal impacts of their activities, or inducing positive impacts if they sustain a hybrid culture, all the while improving their competitive advantage. This book presents a theoretical development that analyzes the challenges of CSR strategies based on the creation of shared value. Two case studies are presented, analyzing the different forms of social innovation strategies capable of inducing this shared value creation.

Índice

• Cover
• Table of Contents
• Title page
• Copyright
• Introduction
• PART 1: Analysis of Factors Incentivizing Companies to Develop CSV-based Strategies for Societal Innovations
• PART 2: Analysis of the Different Environmental Innovation Strategies Developed by One Company and their Impact in Terms of CSV
• PART 3: Analysis of Social Innovation Strategies Based on CSV and their Impact on the Company and Society
• Conclusion
• References
• Index
• End User License Agreement