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The Personalization Paradox
Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale
Val Swisher, Regina Lynn Preciado
- English
- PDF
- Disponible en iOS y Android
The Personalization Paradox
Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale
Val Swisher, Regina Lynn Preciado
Información del libro
According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases.
And yet, looking at the data, two things stand out:
- Most companies say that personalizing the customer experience is a critical "must have, " and they have the statistics to back it up.
- Very few companies believe they are delivering enough personalized content, or deliver it well.
What's holding these companies back from their personalization goals? And how can you avoid the pitfalls and make personalization possible with your own enterprise content?
In this book, global content strategy expert Val Swisher and senior content strategist Regina Lynn Preciado show you exactly what it takes to deliver personalized experiences at scale. You'll learn:
- Why personalized content is imperative to the enterprise
- Why so many companies fail to deliver - and how to avoid the pitfalls
- The five dimensions of content standardization
- How to bring people, technology, and process together
- The impact of big data and artificial intelligence
The only way to deliver personalized content at scale is to automate the process at the point of delivery. And for that to work, you've got to change how you "do" content.
The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale shows you how.
Preguntas frecuentes
Información
Índice
- Front Cover - The Personalization Paradox
- Advance Praise
- Inside Cover
- Copyright Notices and Credits
- Table of Contents
- Welcome to the Paradox
- What Is the Personalization Paradox?
- Chapter 1. The Content Conundrum
- Chapter 2. The Big (Data) Picture
- Chapter 3. Artificial Intelligence and Personalization
- Chapter 4. What Is Content Standardization?
- Chapter 5. Managing the Experience: Standardizing Output Types
- Chapter 6. Managing Terminology: Standardizing Words
- Chapter 7. Managing Grammar and Style: Standardizing Sentences
- Chapter 8. Managing Voice: Standardizing Paragraphs
- Chapter 9. Managing Components
- Chapter 10. Reuse: The Only Way to Scale
- Chapter 11. Taxonomy and Metadata
- Chapter 12. Standardizing Media
- Chapter 13. System Requirements
- Chapter 14. Workflows and Governance
- Chapter 15. Global Strategy
- Chapter 16. Meeting the Challenge
- Acknowledgments
- References
- About Content Rules
- Index
- Colophon
- Back Cover