Buck Up, Suck Up . . . and Come Back When You Foul Up

12 Winning Secrets from the War Room

James Carville,Paul Begala

• Editorial: Simon & Schuster
• Año: 2002
• ISBN:
  9780743228794
• Categoría: Negocios y empresa
• Categoría: Negocios en general

The political strategists who directed the
Clinton campaign's War Room
reveal the lessons and secrets from
their hard-fought battles -- and how to
use these highly effective
strategies for success in everyday life.
James Carville and Paul Begala have waged political war all across America and on three continents. They've won some of the most spectacular political victories of the twentieth century and lost a few campaigns too. Along the way, they've learned a few lessons. Some sound simple, like "Never Quit, " some comic, like "Kiss Ass, " and some are more complicated and nuanced, like "Strategy Ain't Tactics." But each lesson contains tried-and-true wisdom, illustrated with colorful stories from long political experience -- many never told before:

• Find out how Carville's mother, Miz Nippy, used a bass boat to "frame the debate" in selling encyclopedias.
• Discover what success secret Hillary Rodham Clinton and Tom DeLay share.
• Learn the War Room tricks for sharpening your message and delivering the perfect sound bite.
• And much more.

Whether you are a senior executive or a secretary, a political junkie or the president of the United States, the rules to live by can be found in Buck Up, Suck Up...and Come Back When You Foul Up.

Índice

• Cover Page
• Author
• Title Page
• Copyright Page
• Dedication
• Contents
• Acknowledgments
• Introduction
• Rule 1: Don’T Quit. Don’T Ever Quit.
• Rule 2: Kiss Ass
• Rule 3: Kick Ass
• Rule 4: Frame The Debate
• Rule 5: Understand The Difference Between Strategy And Tactics
• Rule 6: Be Open
• Rule 7: Know How To Communicate
• Rule 8: Work Your Ass Off
• Rule 9: Turn Weakness Into Strength
• Rule 10: Be Nimble, Jack
• Rule 11: Know How To Recover When You Really Screw Up
• Rule 12: Know What To Do When You Win
• Conclusion
• Source Notes
• About The Authors