Sprint

How to Solve Big Problems and Test New Ideas in Just Five Days

Jake Knapp, John Zeratsky, Braden Kowitz

• Editorial: Simon & Schuster
• Año: 2016
• ISBN:
  9781501121777
• Categoría: Negocios y empresa
• Categoría: Toma de decisiones

From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?Now there's a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book.A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.

Index

A note about the index: The pages referenced in this index refer to the page numbers in the print edition. Clicking on a page number will take you to the ebook location that corresponds to the beginning of that page in the print edition. For a comprehensive list of locations of any word or phrase, use your reading system’s search function.

Abernethy, Amy, 61, 62, 64, 76, 77, 85–87

abstract ideas, sketching and, 106–7

actors, in maps, 66

Ads, 4

“agile” processes, 17

Airbnb, 210–11, 230

Allen, David, 108–9

“Always be capturing” mantra, 89–90, 99–100, 101

Facilitators and, 89–90

anonymity, of solution sketches, 114–15

Apollo 13, 53–54, 85, 225

Apple, 171

App Store, 171–73

art museum, in deciding process, 131, 132

Ask the Experts, 36, 68–82, 228

challenges and, 77–78

on customer perspective, 70

deciding and, 156

existing solution and, 71

in Flatiron Health sprint, 76–78, 85

interview process for, 71–72

mapping the problem and, 69–70, 76, 77

on mechanics of product, 70–71

note-taking and, see How Might We notes

on strategy, 70

Asset Collector, 188

Atlanta Falcons, 172

Atlantic Ocean, 83–84

BadgerCo, 42–43

Balsiger, Peter, 2

Bentz, Melitta, 95–96

big questions, finding answers to, 28

Blogger, 6

Blue Bottle Coffee sprint, 16, 21–25, 28, 30, 33, 57, 65, 66, 73–74, 84, 96, 101, 103–4, 108, 113, 116–17, 119, 120, 146, 153, 157, 188, 223–24

long-term goal of, 55–56

“Bot Team” (Slack solution sketch), 143–44, 175, 217, 221, 222

brainstorming groups, 2...