Innovation Project Management
Methods, Case Studies, and Tools for Managing Innovation Projects
Harold Kerzner
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Innovation Project Management
Methods, Case Studies, and Tools for Managing Innovation Projects
Harold Kerzner
Información del libro
Actionable tools, processes and metrics for successfully managing innovation projects
Conventional project management methods are oftentimes insufficient for managing innovation projects. Innovation is lost under the pre-determined scope and forecasted environments of traditional project management. There is tremendous pressure on organizations to innovate, and the project managers responsible for managing these innovation projects do not have the training or tools to do their jobs effectively. Innovation Project Management provides the tools, insights, and metrics needed to successfully manage innovation projects—helping readers identify problems in their organization, conceive elegant solutions, and, when necessary, promote changes to their organizational culture.
There are several kinds of innovation—ranging from incremental changes to existing products to wholly original processes that emerge from market-disrupting new technology—that possess different characteristics and often require different tools. Best-selling author and project management expert Harold Kerzner integrates innovation, project management, and strategic planning to offer students and practicing professionals the essential tools and processes to analyze innovation from all sides. Innovation Project Management deconstructs traditional project management methods and explains why and how innovation projects should be managed differently. This invaluable resource:
- Provides practical advice and actionable tools for effectively managing innovation projects
- Offers value-based project management metrics and guidance on how to establish a metrics management program
- Shares exclusive insights from project managers at world-class organizations such as Airbus, Boeing, Hitachi, IBM, and Siemens on how they manage innovation projects
- Explores a variety of types of innovation including co-creation, value-driven, agile, open versus closed, and more
- Instructors have access to PowerPoint lecture slides by chapter through the book's companion website
Innovation Project Management: Methods, Case Studies, and Tools for Managing Innovation Projects is an essential text for professional project managers, corporate managers, innovation team members, as well as students in project management, innovation and entrepreneurship programs.
Preguntas frecuentes
Información
1
Introduction to Innovation Project Management
- Learning Objectives for Project Managers and Innovation Personnel
- To understand the differences between traditional and innovation project management
- To understand that there are new skills, responsibilities, and expectations for managing innovation activities
- To understand the strategic/business importance of innovation
- To understand the importance of measuring innovation business value
INTRODUCTION
“The future is a direction, not a destination.”— Edwin Catmull
DEFINITIONS FOR INNOVATION
“If you want something new, you have to stop doing something old.”— Peter Drucker
“Innovation = Ideas + Execution + Adoption”— Jag Randhawa, The Bright Idea Box: A Proven System to Drive Employee Engagement and Innovation
- Innovation is the transformation of knowledge or intellectual property into commercialization.
- Innovation is not necessarily invention; it can be the creation of something new, as in a new application. Innovation is finding a new or better solution to market needs in a manner that creates long-term shareholder value. Externally, it is seen by customers as improved quality, durability, service, and/or price. Internally, it appears as positive changes in efficiency, productivity, quality, competitiveness, and market share.
- To produce new products or services with long-term profitable growth potential
- To produce long-term profitable improvements to existing products and services
- To produce scientific knowledge that can lead to new opportunities, better ways to conduct business (i.e., process improvements and business models), or improved problem solving
- New products
- Enhancements in brand value
- Additional services
- Efficiencies and/or improved productivities
- Improvements in quality
- Reduction in time-to-market
- An increase in competitiveness
- An increase in market share
- New processes
- New technologies
- Reduction in labor or material costs
- Reduction in energy consumption
- Conformance to regulations
- New platforms
- New strategic partnerships or acquisitions
THE BUSINESS NEED
“Vulnerability is the birthplace of innovation, creativity, and change.”— Brene Brown
“Normal is where innovation goes to die.”— Richie Norton, The Power of Starting Something Stupid: How to Crush Fear, Make Dreams Happen, and Live without Regret