eCommerce - Opportunity for Companies

Digital winning, selling & convincing customers & clients in the online shop, pricing marketing & psychology for the right virtual strategy

Simone Janson, Simone Janson, Simone Janson

• Éditeur: Best of HR – Berufebilder.de®
• Année: 2024
• ISBN:
  9783965962330
• Édition: 4
• Sujet: Economics
• Sous-sujet: International Economics

In the 4th, completely revised edition of this groundbreaking guide, published by an award-winning publisher, renowned experts (overview in the book preview) combine their knowledge with interactive AI. This unique combination of decades of experience and state-of-the-art technology enables you to master challenges on a whole new level. Thanks to the innovative transfer of information, complemented by personal experiences of success, you can realize your goals and reach your full potential.Because companies that want to be future-proof do well to invest in eCommerce now. But the conversion does not always go perfectly, often even avoidable mistakes happen. Because the laws of the offline world often cannot be implemented 1 to 1 digitally, as online shopping follows its own logic and attention is the greatest asset. The following applies: Only those who manage to digitally address the unspoken needs of their customers can convince others and thus also increase their own sales. For its concept "Information as Desired, " the publisher won the Global Business Award as Publisher of the Year and received government funding. It is also a partner of the Ministry of Education and Research of the Federal Republic of Germany. The goal to give you the best possible content on topics such as career, finance, management, recruiting, or psychology goes far beyond the static nature of traditional books: The interactive AI Extended Books not only provide AI-optimized content in several languages based on data analysis but also allow you to ask individual questions and receive advice tailored to your personal interests. Each book contains detailed information and examples for your successful use of AI. You can utilize AI software for free, download e-courses, collaborate with workbooks, or engage with an active community. So you gain valuable resources that enhance your knowledge, stimulate creativity, and make your personal and professional goals achievable and tangible. Expertise and technical innovation go hand in hand, as we take the responsibility to deliver well-researched and informed content seriously, honoring the trust you place in us. Due to the unique combination of human expertise and innovation, we can publish works that meet your requirements in every aspect. And furthermore, we want to offer you the opportunity to make your journey towards personal growth and success even more unforgettable. We understand that true change occurs not just in the mind but primarily through personal experiences and application. Therefore, we've conceptualized special success journey experiences tailored to each book for you. Be inspired to elevate your life to an entirely new level. By purchasing the books, you can also do good: The publisher dedicates about 5 percent of book sales revenue to socially relevant or sustainable projects. We provide scholarships, support innovative ideas, and contribute to climate protection initiatives. Publisher Simone Janson is also a bestselling author and one of the top 10 influential German bloggers according to the Blogger Relevance Index. Additionally, she has been a columnist and author for renowned media outlets such as WELT, Wirtschaftswoche, or ZEIT - more about her can be found, among other places, on Wikipedia.

eCommerce - shop systems at a glance: rental shops
// By Simone Janson

As part of various research I have created various overviews with eCommerce shop providers, which I therefore want to provide my readers here for free. Today now part 1 - rental shops.

What are rent shops?

Rental shops are complete solutions: You secure one or more domain names via a provider and rent a certain amount of storage space on the server.

A functioning shop system already exists or can be activated by mouse click. The term for this service is Application Service Provider (ASP) or application service provider.

The service provider thus provides an application such as an online shop for information exchange over the Internet. The ASP handles the entire administration, such as backup, patching, shop and server availability, etc.

The service scope

Depending on the offer, services such as merchandise management, accounting or payroll accounting can also be used as a pure shop software. The applications do not run on the PC or in the company of the shopkeeper, but on the server of a provider.

Unlike application hosting, part of the ASP service is also service (such as user support) around the application. The required software is not purchased, but rented if necessary via the data network for use.

Which rental provider is the best?

Providing a clear recommendation for this or that supplier is difficult at this point. The best rental shop for the one dealer can be completely unsuitable for the next one.

Too much depends on what requirements you ask, what functions you need, how much money you can spend or want. Therefore you will find here a supplier overview starting point for your own research.

What to look for in the selection

If you are looking to sell internationally, or if you have a list of medium-sized shoppe packages, you may also find larger-sized variants or cheaper entry-level packages.

Because the tariffs often change or vendors start special deals with favorable conditions, you should inform yourself about the daily prices on the respective provider websites.

Overview of rental shop providers

Package name and web address:	Number of articles:	designs:	Extras:
Business Shop 1 and 1 http://www.1und1.info	10.000	Shop-Design- eBay-Verbindung, Assistent	EBay connection, assistant three images per article, zoom view, newsletter, import and export of data
Webshop Business http://www.strato.de	20.000	Branches-specific templates, free-form HTML pages, mobile version	Import and export modules, slideshow, cross-selling, newsletter, customer login, eBay connection
E-Shop Premium Host Europe http://www.hosteurope.de	10.000	Customizable templates	Vouchers, discounts, customer management
Business Gold Loomes http://www.loomes.net	500	kA	Inclusive shop for web hosting package
BusinessModular Websale AG http://www.websale.de	150.000 (expandable to 10 millions)	completely customizable to corporate design of the customer	many professional add-on modules and interfaces
eClassic Zaunz Publishing GmbH http://www.mietshop.de	1.000	on request design adaptation by professional	Statistics, newsletters, numerous bookable connections and extras
Modul.Shop Cybershop http://www.cybershop.de	Individually on request	several customizable designs	multilingual, many additional modules and connections for a fee
Store Basic http://www.t-Online service.t-online.de	1.000	30 customizable templates	Import and export, 6 payment garden, numerous add-on connections
MicroShop Pro MicroShop http://www.microshop.de	3.000	kA	Statistics and accounts, language selection, multiple currencies
Metashop 24 http://www.metashop24.de	10.000	several templates, on request design adjustment by professional	Inventory management, newsletter, import and export, discounts, statistics
Professional Shopodia http://www.shopodia.de	1.000	Various templates	Is integrated per frame into own HP
Advanced My Warehouse http://www.my-warehouse.de	unlimited	Professional design templates	Basis osCommerce, additional packages for special products,
Catmedia Rental Shop Business shop.catmedia.de	kA	Standard layout & Design with your logo	Setup fee once 299,00 EUR
omeco webshop PRO Omeco shop.omeco.de	12 000	several templates	Two shops, and two clients possible, cross-selling
Sage Shop http://www.sage.de	kA	Numerous templates and own design possibilities	Only 500 orders / Minut inclusive, each additional costs extra, eBay integration

eCommerce - Shop Systems at a glance: Buying Out Out of the Box
// By Simone Janson

Today, my small eCommerce series continues with purchase shops, so-called “out of the box” solutions.

What are “out of the box” solutions?

Shop software, especially when it comes to smaller standard packages, is called “out of the box” solutions in industry jargon. Because the principle is: You buy a shop program (or download it) and install it on your home PC.

Then design and equip your online shop offline before publishing the results - either on your own server or rented webspace. So you are doing all the preparations locally before uploading the completed pages to the server.

Wide selection, many criteria

The selection of shop software is very large and finding the right package for your needs is no easy task! At the beginning therefore stands - as with the rental shops - the determination of the individual requirement catalog.

Only then can you decide which program package is best suited for you with which functionality. The listing below gives you a first impression of products and prices.

Like renowned German shop solutions, which can be used to create at least 1000 articles and an unlimited number of product groups.

Overview of out-of-the-box solutions

The explanations refer to package name, price, features, functions and special features

• Shop to date: From DataBecker, integrated CMS, many industry templates, interfaces to inventory management and order processing included, extensions
• OXID eShop: Server-based, many interfaces can be booked, maintenance contract is mandatory, and can also be downloaded as an open-source open source solution
• GS Shopbuilder pro: offline and online version available, can be combined with your own merchandise management, individual design for a fee possible
• Pages Enterprise: application server, seven modules included, many interfaces and connections available, adaptation via partner companies
• Cauposhop Classic: Entry-level shop for up to 500 products, also B2B-compatible, Smarty template system, web design and web space available
• Intershop Communications AG: High-end solution with integrated CMS, marketing and personalization functions, modular structure and optionally bookable shop management
• SmartStore.biz Advanced: up to 500 articles, integrated CMS, project synchronization, many import formats and modules included
• Shopware Professional Edition: modular structure, rare additional functions such as risk management, software distribution, partner programs for a fee
• E-vendo eComfort: incl. Accounting, date connection, reminders; Merchandise management solution (also as ASP) can be connected
• ShopPro: Server-based software with eBay connection, up to 14 product views and quantity scales, discount system
• Xanario: including installation on customer server and instruction, optical and functional adjustments available for a fee
• JTL Shop: Managed offline, standard shop with integration of own content and designs, expandable by accounting or search engine optimization modules
• xaranshop: Offline managed system with many standard functions, manual and telephone support for a fee
• dp shop software: including installation on customer server, optical and functional adjustments available for a fee...

Table des matières

• Imprint
• Introduction: How this book supports you
• Online Shopping: Safely Shopping and Paying // By Simone Janson
• 10 Tips for customer loyalty in the onlineshop: Use social commerce // By Simone Janson
• BIO | How do you finance an eCommerce company? // By Sabine Linz
• eCommerce - shop systems at a glance: rental shops // By Simone Janson
• eCommerce - Shop Systems at a glance: Buying Out Out of the Box // By Simone Janson
• Selling on Amazon: Killer success factors in eCommerce // By Markus Fost
• How eCommerce is changing society: For more sustainability in online commerce // By Jennifer Dühnfort
• Good job prospects in online trading: job chances in eCommerce // By Mario Hahn
• eCommerce in the niche: 5 tips and 5 special online shops // By Simone Janson
• Search Engine Optimization for the Website and Google: 7 Basic Steps to Optimal SEO // By Gabriele Schulze
• Really Good Sell: 6 Tips to Increase Sales // By Oliver Schumacher
• Stationary trade vs. Online shopping: 3 customer loyalty tips // By Sandra Schubert
• Closing Remarks
• Authors Overview
• About the publisher Best of HR - Berufebilder.de®
• Notes on translation