PART I
Introduction
1
Whatâs the Big Idea?
It is not necessary to do extraordinary things to get extraordinary results.
Warren Buffett
Modern life is a mistake. Iâm not talking about the marvelous progress we have made in science, technology, and business, which has enabled us to eat better, stay younger, live longer, conquer disease, travel easily, and enjoy greater comfort than earlier generations.
Itâs the way we organize our personal and social lives thatâs a mistake. Instead of working to live, we live to work. If we had more self-confidence and the right philosophy, we could accomplish even more than we do now and enjoy our work more, yet labor for far fewer hours and conserve a larger part of our energy for our family and social lives.
This would be a major change in how we experience life. Here progress has run backwards. We used to enjoy more relaxed and balanced lives, with a more relaxed lifestyle, more free time, greater commitment to family and friends, greater social equality and fraternity, more civility to strangers, less stress and depression, less dependence on alcohol and drugs, and less addiction to money and power. We are now more conscious of ourselves and our individuality, but many of us are terrified of our new freedom. We worry far more, desperately seeking the illusion of security, which, despite our increasingly frantic striving, recedes ever further from us.
Life today divides into the fast track or the slow track. Both are less agreeable than the broad track of yesteryear. For many the slow track means economic insecurity: low earnings, low social standing, anxiety about unemployment, and missing out on the increasing material delights enjoyed by those on the fast track. But the fast track is not without its hazards. For many it means a single-minded obsession with getting ahead, total commitment to the job at the expense of personal relationships, and a frenzied lifestyle where work takes precedence over everything else. The fast track, too, brings anxiety and poverty, though in this case itâs poverty of time and love rather than money.
If this analysis of the material advantages and personal disadvantages of modern life strikes a chord, Iâve great news. If we accept that modern life works at the material, scientific, and technological level, but often screws up our personal lives, I can announce that thereâs a novel way out of this box.
I am referring to the 80/20 principle, the observation that roughly 80 percent of results stem from 20 percent or fewer of causes. Later in this chapter Iâll explain how the principle works and give many fresh examples. For the moment, let me just say that whereas the 80/20 principle has been used successfully in business and economics and has driven progress throughout the modern world, it has not yet been applied, on anything like the same scale, to the lives of individuals. If it were so applied, we could enjoy life much more, work less, and achieve more.
In reality, the best way to achieve more is to do less. Less is more when we concentrate on the few things that are truly important, not the least of which is happiness for ourselves and our loved ones.
What is this life, if full of care,
We have no time to
stand and stare.
William Henry Davies
Iâll explain how and why using the 80/20 principle can cause a fundamental change in the way we approach life in Chapters 2 and 3. But I mustnât run ahead of myself. First, let me introduce you properly to the 80/20 principle, one of the most mind-blowing, far-reaching, and surprising discoveries of the past 200 years.
If we took 100 people and divided them into a team of 80 and a team of 20, weâd expect the team of 80 to achieve four times as much. And if we randomly selected the people, something like that would probably happen.
Yet imagine a wonky world,
where the 20 people achieve
more results
than the other 80.
Make the wonky world even stranger. Imagine that not only do the 20 people achieve more than the 80, they achieve four times more.
This is exactly the wrong way round. We would expect the 80 people to achieve four times more than the 20. Now, in this curious and lopsided world, we imagine the reverse: the 20 people somehow manage to get four times the results of the other 80.
Impossible? Unlikely? Surely this wonky world, though not totally unthinkable, must be very rare.
What if one day we discovered that far from being unusual, the wonky world was actually typical â that the world routinely divides into a few very powerful influences and the mass of totally unimportant ones. Wouldnât this turn our whole view of life upside down?
This is what happens when we discover the 80/20 principle.
We find that the top 20 percent of people, natural forces, economic inputs, or any other causes we can measure typically lead to about 80 percent of results, outputs, or effects.
Counting the top cities in England, I found that the largest 53 cities had 25,793,036 people living in them, and next largest 210 cities or towns had 6,539,772. This is a terrifyingly precise 80/20 relationship: 20.2 percent of the cities have 79.8 percent of the people.1
Itâs worth spelling out the calculation:
53 out of 263 cities = 20.2%
25,793,036 out of 32,332,808 people = 79.8%.
The power of the 80/20 principle lies in the fact that it is counter-intuitive, itâs not what we expect. We seem to be programmed â perhaps by our liberal culture or by an innate sense of fairness â to expect the picture shown in Figure 1, where causes and results are balanced roughly equally:
Figure 1 Causes and results: What we expect
Instead, what we get is something totally different, more like Figure 2:
Figure 2 Causes and results: What really happens
Here are some other illustrations:
Five people sit down to play poker. Itâs likely that one of them â 20 percent â will walk away with at least 80 percent of the stakes.
In any large retail store, 20 percent of the sales staff will make more than 80 percent of the dollar value of sales.
Studies consistently show that 20 percent of customers lead to more than 80 percent of profits for any particular firm. For example, Toronto-based Royal Bank of Canada recently worked out how much profit each of its customers provided. It was staggered to learn that 17 percent of customers yielded 93 percent of profits.
Fewer than 20 percent of media stars hog more than 80 percent of the limelight, and more than 80 percent of books sold come from 20 percent of authors.
More than 80 percent of scientific breakthroughs come from fewer than 20 percent of scientists. In every age, it is the celebrated few scientists who make the vast majority of discoveries.
Crime statistics repeatedly show that about 20 percent of thieves make off with 80 percent of the loot.
WHO GETS THE MOST DATES IN SPEED DATING?
The latest craze for single people in New York and London â though it may have fizzled out by the time you read this â is speed dating.
It works like this. Put around 20â40 people in a room. The women sit down at tables and the men move from seat to seat. Each couple has between three and five minutes to talk before the man moves on to the next woman. Everyone has a unique number on a badge and you make a note of the number of anyone youâd like to go on a proper date with. The organizers collect the notes at the end of the evening and match up pairs whoâve liked each other. The next day they email the matches with names and contact details.
A major speed dating operator in the US confirms that most dates go to relatively few participants. âAt least 75 percent of the interest goes to about 25 percent of the people,â he comments. âNaturally they tend to be the most attractive people, but itâs also true that about half of the guys who do well had been to speed dating before, and so were more confident about it.â
It seems that to get a large number of dates, itâs a good idea to attend at least two speed dating events.
Note that 80/20 is simply shorthand for a very lopsided relationship between causes and results. The numbers donât have to add up to 100. In some cases, 30 percent of causes may lead to 70 percent of results. Other examples may show a 70/20 relationship: 20 percent of causes lead to 70 percent of results. Or the split may be 80/10, or 90/10, or even 99/1.
We often find an even more exaggerated picture than 80/20 where far fewer than 20 percent of people or causes, in some cases as little as 1 percent or less, lead to at least 80 percent of results. Here are some very wonky cases:...