Content Marketing Strategies That Work Book Three

Rae A. Stonehouse

• Éditeur: Live For Excellence Productions (LFEP)
• Année: 2022
• ISBN:
  9781778237263
• Sujet: Filología
• Sous-sujet: Publicación

It can be said that writing your book can take 30% of your time and marketing it 130%.

Many self-published authors shy away from marketing their content. It is a lot of work; the learning curve is steep, and it can take them out of their comfort zone. Way out!

Self-marketing your content is well within your reach as an author when you know the basics and advanced strategies.

Author Rae A. Stonehouse, veteran of a dozen of his own self-help, personal/professional development books and others for his clients, shares sage advice from his self-publishing career and from the pros.

Book Three Content Marketing Strategies That Work in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself provides strategies for promoting your content for free and with paid advertising and explores the following topics essential to marketing your content:

- Advertising vs Public Relations

- Creating your Author's Platform

- How to Write Good Promotional Copy

- Linkedin Strategies

- Author Websites

- Leveraging your Network

- Leveraging social media (what works… what doesn't)

- Amazon and Facebook Advertising

And much more…

Other books in the series…

Book One Writing & Publishing as a Business in The Successful Self Publisher Series: How to Write, Publish and Market Your Book Yourself, addresses writing books and self-publishing based on business best-practices.

Book Two Self-Publishing for Fun and Profit in the series focuses on how to publish your content, yourself.

Table des matières

• Cover
• Title Page
• Contents
• Copyright/Disclaimer:
• Introduction to the Successful Self-Publisher Series
• Introduction to Book Three
• Section One: Marketing Introduced
• Chapter One: Book Marketing Strategies
• Chapter Two: Marketing Overview: Advertising vs Public Relations
• Chapter Three: Creating your Author’s Platform
• Chapter Four: Creating an Author Bio
• Chapter Five: Your Amazon Author Page
• Chapter Six: Identify Your Reader Audience
• Chapter Seven: How to Write Effective Promotional Copy
• Chapter Eight: Introduction to Copywriting
• Chapter Nine: Use Your E-mail Signature as a Marketing Tool
• Chapter Ten: Market Your Books Within Your Book
• Chapter Eleven: Linkedin Overview
• Chapter Twelve: Linkedin Strategies for Authors
• Chapter Thirteen: Linkedin SlideShare
• Section Two: Websites
• Chapter Fourteen: Author Websites
• Chapter Fifteen: Book Marketing Landing Pages
• Chapter Sixteen: Create and Purchase a Domain Name for Each or Your Books
• Chapter Seventeen: Create a Mailing List and Newsletter
• Chapter Eighteen: Create an Author’s Blog
• Chapter Nineteen: Social Media and Your Website
• Chapter Twenty: Mobile-Friendly Websites
• Chapter Twenty-One: Install Google Analytics to Your Author Website and Landing Pages
• Chapter Twenty-Two: Website Security
• Section Three: Online Resources for Self-Promotion
• Chapter Twenty-Three: Media/Press Rooms
• Chapter Twenty-Four: How to Create an Amazon Central Account
• Chapter Twenty-Five: Amazon Editorial Reviews
• Chapter Twenty-Six: Introducing Amazon Advertising Campaigns
• Chapter Twenty-Seven: Quora: How to Leverage for Book Marketing
• Chapter Twenty-Eight: Goodreads
• Chapter Twenty-Nine: Google Alerts
• Chapter Thirty: Leverage Your Contacts
• Section Four: Social Media for Authors
• Chapter Thirty-One: Utilizing Social Media for Book Marketing
• Chapter Thirty-Two: Facebook (for Business)
• Chapter Thirty-Three: Twitter
• Chapter Thirty-Four: Pinterest
• Chapter Thirty-Five: Instagram
• Chapter Thirty-Six: TikTok
• Section Five: Self-Promotion & Personal Branding
• Chapter Thirty-Seven: Self-Promotion
• Chapter Thirty-Eight: Personal Branding Overview
• Chapter Thirty-Nine: Using Business Cards
• Chapter Forty: Blow Your Own Horn
• Chapter Forty-One: Podcasting for Authors
• Section Six: Business Networking
• Chapter Forty-Two: Online Reputation Management
• Chapter Forty-Three: Business Networking Overview
• Chapter Forty-Four: Networking Is…
• Chapter Forty-Five: Networking Isn’t…
• Chapter Forty-Six: Power Networking
• Chapter Forty-Seven: Your Elevator Pitch
• Chapter Forty-Eight: How High Does Your Elevator Go?
• Chapter Forty-Nine: Developing Your USP
• Chapter Fifty: Ask For Testimonials
• Chapter Fifty-One: Creating Your Network Web
• Section Seven: Paid Advertising
• Chapter Fifty-Two: Facebook Ads Marketing
• Chapter Fifty-Three: Amazon Advertising Campaigns
• Chapter Fifty-Four: Linkedin Advertising
• Chapter Fifty-Five: Bookbub
• Chapter Fifty-Six: Awesome Gang
• Chapter Fifty-Seven: Robin Reads
• Chapter Fifty-Eight: Places To Submit Your Book for Free Promotion
• Conclusion
• About the Author
• Also by Rae A. Stonehouse
• 1. Appendix One:
• 2. Appendix Two:
• 3. Appendix Three: Author/Speaker Web Design New Website Package
• 4. Appendix Four: Author/Speaker Existing Website Design Packages
• 5. Appendix Five: Additional Book Publishing Services Offered