Customer Experience Analytics
How Customers Can Better Guide Your Web and App Design Decisions
Akin Arikan
- 326 pages
- English
- ePUB (adapté aux mobiles)
- Disponible sur iOS et Android
Customer Experience Analytics
How Customers Can Better Guide Your Web and App Design Decisions
Akin Arikan
Ă propos de ce livre
An unprecedented guide to user experience (UX) analytics, this book closes a mission-critical skill gap and enables business professionals in a digital-first world to make smart, effective, and quick decisions based on experience analytics.
Despite two decades of web metrics, customer experience has largely remained a black box. UX analytics tools help businesses to see themselves and their customers with a new lens, but decision-makers have had to depend on skilled analysts to interpret data from these tools, causing delays and confusion. No more: this book shows a wide range of professionals how to use UX analytics to improve the customer experience and increase revenue, and teaches the C-SUITE method for applying UX analytics to any digital optimization challenge. It provides 50 case studies and 30 cheat sheets to make this a daily reference, and includes ten mindmaps, one for each role discussed, from senior leaders to product managers to e-commerce specialists.
Managers across industries will regularly consult this book to help them guide their teams, and entry- to mid-level professionals in marketing, e-commerce, sales, product management, and more will turn to these pages to improve their websites and apps.
Foire aux questions
Informations
Table des matiĂšres
- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- Acknowledgments
- Foreword
- Introduction The Experience Imperativeâ Experience or Bust!
- Part I Experience Analytics Essentials for Closing Blindspots and Connecting the Dots
- Part II Solve Everyday Business Challenges Faster with Experience Analytics
- Part III See Into the Future with Experience Analytics
- Table of C-Suites and Case Studies
- Index