Technology Entrepreneurship

Taking Innovation to the Marketplace

Thomas N. Duening,Robert A. Hisrich,Michael A. Lechter

• Éditeur: Academic Press
• Année: 2020
• ISBN:
  9780128223253
• Édition: 3
• Sujet: Business
• Sous-sujet: Entrepreneurship

Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow's entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject.

• Presents an intense focus on product design and development, with customers and markets in mind
• Includes extensive discussions on intellectual property development, management and protection
• Provides potent insights into marketing and selling technology products to the global marketplace
• Covers techniques for forecasting financials, raising funds, establishing venture valuation, and exit strategies

Table des matières

• Cover image
• Title page
• Table of Contents
• Copyright
• Dedication
• About the Authors
• Foreword
• Preface
• Acknowledgments
• 1. Technology Entrepreneurs in the Global Economy
• 2. Becoming an Entrepreneur
• 3. Creating Your Venture
• 4. Understanding Your Market
• 5. Developing Your Products
• 6. Protecting Your Intellectual Property
• 7. Legal Structure and Equity Distribution
• 8. Financing the Venture
• 9. Acquiring Capital Resources
• 10. Launching Your Venture
• 11. Marketing Your Venture
• 12. Contracts
• 13. Managing the Venture: Strategy and Operations
• 14. Venture Leadership
• 15. Valuing and Exiting Your Venture
• 16. Your Entrepreneurial Career
• Appendix I. Example Executive Summary
• Appendix II. Example of a Generic Confidentiality Agreement
• Appendix III. Sample Development Agreement
• Appendix IV. Example of an Employment Agreement
• Index