Handbook of Consumer Psychology

Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes, Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes

• Editore: Routledge
• Anno: 2018
• ISBN:
  9781136676208
• Edizione: 1
• Argomento: Psychologie
• Categoria: Histoire et théorie en psychologie

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts.

The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Subject Index

A

Ability tests, stereotype threat in, 1138

Absolute fluency, 93–94

Abstract rules, in associative learning, 721

Academic performance, and sexism, 902

Accessibility, 96

and associative strength, 438–439

of categories, 139

enhancing with product imagery, 506–507

and frequency of behaviors, 994

and health risk perceptions, 993–994

of information in memory, 986, 993–994

of negative information, 993–994

of recently-engaged in behaviors, 994

Accessibility-diagnosticity framework, 177, 993

Accessibility experiences

implicit theories on, 181–183

judgmental effects of, 183

Accessibility of motives, 554, 559

Accessible knowledge. See also Knowledge accessibility interference with memory, 47–48

Accommodation theory, 887–888

Acculturation research, 904

Accuracy, maximizing, 594

Accuracy-effort tradeoffs, 594

and choice research on problem difficulty, 595–597

Acquiescent response style, cultural determinants of, 1120–1121

Across-measure systematic error, 1146, 1147, 1151, 1153, 1155–1156

Act-based representation, 401

Action, in purchase behavior, 516

Action control, 378–379

Action identification theory, 372

Action readiness, 325

Action tendencies, and integral affect, 310

Action-vs.-state-orientation, 379

Activation, 86–89

of affect, 304–305

of category representations, 138–140

in circumplex model of affect, 304

in negative affect states, 306

negative consequences of, 561–562

and PANAS scales, 305–306

of persuasion knowledge, 559

Active discrimination, 394

Adams, Henry Foster, 11–12

Adaptive learning, and outcome predictions, 718

Adaptive learning models, 700

Adaptive process

in associative learning, 712

models of, 722–723

predictive focus, 723–724

situating in broader theoretical context, 720–722

Adaptive strategy selection, 593–594

Addictions, general theory of, 1049

Additive systematic error, 1145, 1146, 1151

Adjustment processes, 38

Adolescent smoking

and acceptance b...