Change and Thrive
A Modern Approach to Change Leadership
A Modern Approach to Change Leadership
Wendy L. Heckelman, Ph.D.
Copyright © 2020 by Wendy L. Heckelman, Ph.D.
Book Design by Kat Hargrave
All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.
Printed in the United States of America
First Printing, 2020
ISBN 978-1-7344880-0-5 (hardcover)
Acknowledgements
It’s a wild but wonderful experience to write a book. This one represents many years of work on a universal but often misunderstood topic: change leadership. Change is constant. Leadership is essential. Both are widely sliced and diced as subject matter worth reading about, but key figures made this book distinguished.
First, I must thank Sheryl Unger, who has worked alongside me for the last twenty years. She was instrumental in helping me shape the 5C’s framework which has been the basis for a very successful practice that has profoundly helped dozens of clients. Sheryl has been a trusted and exceptional partner and without her, this book would not have been possible.
Thank you, Tianna Tye, for organizing and cheering on the very process of writing this book. You kept your eyes on the prize and did not waver, up-leveling the quality of content for the masses.
Thank you to my entire team at WLH—your knowledge, creative fuel, and dedication always remind me why I do what I do. You are the best group of professionals and I value each and every one of you!
Thank you to the many clients who I’ve had the privilege to serve over the last twenty-eight years. You are all the change agents of the future and the motivation for this book!
Thank you, Candi Cross, for bringing superb “beautifying” skills, spirited partnership and a few Sundays to this project.
Finally, whenever I think of my journey, I think of my tribe. Harris and Adam, we have been through a lot together and you are, without question, the light of my life. Skyla, you are the daughter I never had and my best friend. Adam, you are an amazing, committed partner and have helped me “see” and grow. Jolie, you are the path forward and I know you will become a fiercely independent and empowered woman. All of you are the heart of my soul!
Introduction
The Change Age
“Your success in life isn’t based on your ability to simply change.It is based on your ability to change faster than your competition, customers, and business.”
―Mark Sanborn
There is power and pain in change. Most importantly, there is continuity. And if you are fortunate enough to hit the jackpot, there is gratification and renewal. I have the privilege of working in the life sciences and pharmaceutical industry, and I frequently witness stunning transformations.
Remember that economic downturn in 2008-2010 that rocked the globe? Organizations had to swiftly endure change. They were downsizing, refocusing, and trying many different strategies to jump-start services and products.
Chartered Management Institute in the UK, with frequent contributor, Paul Arnold, describe the RBS Group turnaround as one of the greatest examples of change management in business history:
Following the 2008 financial crisis, RBS Group was ordered to sell its insurance business by European Union regulators, as a condition of RBS receiving billions of dollars in state aid. RBS’s insurance business, led by Paul Geddes, was tasked with separating its operations from RBS Group into a standalone company, in order to be ready for either a trade sale to a competitor, or listing on the stock market.
Geddes and the insurance business’s leadership at the time jumped into a large-scale change event action and turned the opportunity into a positive exercise, using the separation process to create a viable, standalone, rebranded insurance organization, now known as Direct Line Group. It took eighteen months to distinguish every single strand of the business, from customer data, to independent functions and governance.
The entire approach had to be one of controlled urgency—there was no plan B and the leadership teams embraced the need to shift their people on to the next step as rapidly and as efficiently as possible. Once the separation had been effected, the focus was on creating a new brand and rapidly building the business into a viable standalone operation.
Primer on Failure and Change Fitness
If you are a leader of teams, not just projects, you have a choice to make before any change engagement. Will you demonstrate strength not just internally but outwardly in order to get this type of initiative off the ground? Ownership of the responsibilities tied to such a holistic program is fundamental. Then, in order to improve, you must be willing to challenge your current circumstances. The very essence of change is that it can happen quickly, right before your eyes. Will you be ready for its significance?
The minute that you announce change is coming, everyone will...