Events Management
eBook - PDF

Events Management

Principles and Practice

Razaq Raj, Tahir Rashid

  1. 352 pagine
  2. English
  3. PDF
  4. Disponibile su iOS e Android
eBook - PDF

Events Management

Principles and Practice

Razaq Raj, Tahir Rashid

Dettagli del libro
Indice dei contenuti
Citazioni

Informazioni sul libro

Now in its Fourth Edition, this bestselling key text has been fully revised and updated and includes two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. Packed with case studies, both in-text and online, Events Management: Principles and Practice takes the reader through the whole process of events management looking at the following key areas: •Concepts and Management: including entrepreneurship and human resource issues•Finance and Law: including costing, project management and risk management•Marketing and Media: including social media, multimedia technology, sponsorship and PR•Preparation and Operation: including logistics, design, crowd control and conventions•Events and Beyond: including sustainability, impacts, legacies and issues for the future of eventsEach of the five parts take the reader through a complete journey looking at key theories, current issues and concerns and uses international case studies to consolidate the learning. A must-have text for all students of events management.

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Informazioni

Editore
Goodfellow Publishers
Anno
2022
ISBN
9781915097200
Edizione
4
Argomento
Business
Categoria
Hospitality, Travel & Tourism Industry

Indice dei contenuti

  1. Cover
  2. Title Page
  3. Contents
  4. 1 Introduction to Events Management
  5. 2 Events Destinations Management
  6. 3 Event Entrepreneurship
  7. 4 Human Resource Management
  8. 5 Financial Management in the Events Industry
  9. 6 Costing, Pricing and Capital in the Events Industry
  10. 7 Project Management and Financing
  11. 8 Risk Management and Safety
  12. 9 Event Sponsorship
  13. 10 Marketing, Communications and Public Relations
  14. 11 Brand Co-creation and Social Media
  15. 12 New Multimedia Technology for Events Organisers
  16. 13 Events Assessing, Planning and Monitoring
  17. 14 Event Logistics
  18. 15 Event Production, Design and Lighting
  19. 16 Crowd Control and Crowd Dynamics
  20. 17 Expos, Conferences and Conventions
  21. 18 Sustainable Festivals and Events
  22. 19 Long-Term Legacy and Impacts
  23. 20 Sport Events
  24. 21 Evaluation and Impact of Events
  25. 22 The Future of the Events Industry
  26. Case Study 1.1: Events Industry Analysis
  27. Case study 1.2: 2018 Golf Ryder Cup, in Saint-Quentin-en-Yvelines, Paris, France
  28. Case study 2.1: The Bradford Festival
  29. Case study 2.2: Notting Hill Carnival
  30. Case study 3.1: Women-owned businesses are proliferating in the United States
  31. Case study 4.1: Event manager job role description
  32. Case study 5.1: Financial benefits of the Russia FIFA World Cup 2018
  33. Case study 5.2: Organisation Committee for the Olympic Games (OCOG)
  34. Case study 6.1: Leeds West Indian Virtual Carnival 2020
  35. Case Study 6.2: Cost of hiring a stage
  36. Case study 7.1: Event management media sector case study
  37. Case study 7.2: Ticketing for Tokyo Olympics 2020
  38. Case Study 8.1: Solidays Music Festival, Paris, France
  39. Case Study 8.2: The Ninth Wave, Shanghai, China
  40. Case Study 9.1: The Benefits of Event Sponsorship
  41. Case Study 9.2: Will 2020 be a watershed moment for Olympians, athletes and their sponsorship?
  42. Case Study 10.1: Marketing an offline event using digital marketing
  43. Case study 10.2: Samsung’s Hope for Children
  44. Case study 11.1: Kensington Market Jazz Festival Rebrand
  45. Case Study 12.1: Evolving event technology – a challenge in the event industry?
  46. Case Study 12.2: Edinburgh International Film Festival goes digital during Covid 19
  47. Case study 13.1: In the City – the UK’s International Music Convention and Live Music Festival
  48. Case study 13.2: Urban Music Awards
  49. Case study 14.1 BASIK Charity
  50. Case Study 14.2 Olympic and Paralympic Winter Games 2018
  51. Case Study 15.1: Burj Al Arab, Dubai
  52. Case Study 15.2: Leeds Direct Arena Venue Design
  53. Case Study 16.1: Hajj crowd disasters
  54. Case Study 16.2: Hillsborough Football Stadium Disaster, Sheffield, 1989
  55. Case study 17.1: The Harrogate Convention Centre
  56. Case study 17.2: Top 10 exhibition venues in terms of size
  57. Case Study 18.1: Tokyo 2021 takes important steps in delivering a sustainability plan
  58. Case Study 18.2: Hempel Sailing World Championships Aarhus 2018
  59. Case study 19.1: QEII Centre’s economic contribution
  60. Case study 19.2: $350 million hole is biggest Brazil World Cup legacy for hosts
  61. Case Study 20.1: Measuring the economic impact of events on host cities
  62. Case Study 20.2: Legacy of Pyeongchang 2018 continues to grow
  63. Case Study 21.1: 2014 Sochi Winter Olympic Games, Russia
  64. Case Study 21.2: Festival de Cannes, International Film Festival, France
  65. Case Study 21.3: Garorock Festival, Marmande, France
  66. Case study 22.1: The future of events and exhibitions industry
  67. Case study 22.2: EXPO Dubai 2020