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Review of Marketing Research
Volume 4
Naresh Malhotra, Naresh Malhotra
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eBook - ePub
Review of Marketing Research
Volume 4
Naresh Malhotra, Naresh Malhotra
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About This Book
First Published in 2017. Review of Marketing Research, now in its fifth volume, is a fairly recent publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature in a particular area, offer a critical commentary, develop an innovative framework, and discuss future developments, as well as present specific empirical studies. The first five volumes have featured some of the top researchers and scholars in our discipline who have reviewed an array of important topics.
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Contents, Volume 1
| Review of Marketing Research | |
| Naresh K. Malhotra | ix |
| 1. A Reappraisal of the Role of Emotion in Consumer Behavior: Traditional and Contemporary Approaches | |
| Allison R. Johnson and David W. Stewart | 3 |
| 2. The Eye of the Beholder: Beauty as a Concept in Everyday Discourse and the Collective Photographic Essay | |
| Morris B. Holbrook | 35 |
| 3. Consumer Information Acquisition: A Review and an Extension | |
| Lan Xia and Kent M. Morgan | 101 |
| 4. The Resource-Advantage Theory of Competition: A Review | |
| Shelby D. Hunt and Robert M. Morgan | 153 |
| 5. Toward an Integrated Model of Business Performance | |
| Sundar G. Bharadwaj and Rajan Varadarajan | 207 |
| 6. Consumers’ Evaluative Reference Scales and Social Judgment Theory: A Review and Exploratory Study | |
| Stephen L. Vargo and Robert F. Lusch | 245 |
| 7. Correspondence Analysis: Methodological Perspectives, Issues, and Applications | |
| Naresh K. Malhotra, Betsy Rush Charles, and Can Uslay | 285 |
| About the Editor and Contributors | 317 |
| Index | 319 |
Contents, Volume 2
| Review of Marketing Research: Some Reflections | |
| Naresh K. Malhotra | ix |
| 1. Consumer Action: Automaticity, Purposiveness, and Self-Regulation | |
| Richard P. Bagozzi | 3 |
| 2. Looking Through the Crystal Ball: Affective Forecasting and Misforecasting in Consumer Behavior | |
| Deborah J. Maclnnis, Vanessa M. Patrick, and C. Whan Park | 43 |
| 3. Consumer Use of the Internet in Search for Automobiles: Literature Review, a Conceptual Framework, and an Empirical Investigation | |
| Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar | 81 |
| 4. Categorization: A Review and an Empirical Investigation of the Evaluation Formation Process | |
| Gina L. Miller, Naresh K. Malhotra, and Tracey M. King | 109 |
| 5. Individual-Level Det... |