Business Writing For Dummies
Natalie Canavor
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Business Writing For Dummies
Natalie Canavor
About This Book
Learn how to write for the results you want every time, in every medium!
Do you wish you could write better? In today's business world, good writing is key to success in just about every endeavor. Writing is how you connect with colleagues, supervisors, clients, partners, employees, and people you've never met. No wonder strong writers win the jobs, promotions and contracts. Business Writing For Dummies shows you, from the ground up, how to create persuasive messages with the right content and language every time—messages your readers will understand and act on.
This friendly guide equips you with a step-by-step method for planning what to say and how to say it in writing. This sytem empowers you to handle every writing challenge with confidence, from emails to proposals, reports to resumes, presentations to video scripts, blogs to social posts, websites to books. Discover down-to-earth techniques for sharpening your language and correcting your own writing problems. Learn how to adapt content, tone and style for each medium and audience. And learn to use every message you write to build better relationships and solve problems, while getting to the "yes" you want.
Whether you're aiming to land your first job or are an experienced specialist in your field, Business Writing For Dummies helps you build your communication confidence and stand out.
- Present yourself with authority and credibility
- Understand and use the tools of persuasion
- Communicate as a remote worker, freelancer, consultant or entrepreneur
- Strategize your online presence to support your goals
- Bring out the best in people and foster team spirit as a leader
- Prepare to ace interviews, pitches and confrontations
Good communication skills, particularly writing, are in high demand across all industries. Use this book to gain the edge you need to promote your own success, now and down the line as your career goals evolve.
Frequently asked questions
Information
Winning with Writing
- Learn the core elements of good business writing that equip you to create successful everyday messages and solve your most pressing communication challenges.
- Adopt the professional writer’s goal-plus-audience strategy that will never fail you, no matter how hard the writing challenge seems.
- Discover how to make people care about your message by connecting with specific readers, highlighting benefits and showing them “what’s-in-it-for-me.”
- Understand how to use the tools of writing — language, tone and structure — to say what you mean in a way most likely to earn respect, support and agreement.
- Use everything you write to build relationships through understanding other people’s perspectives and how they will perceive your messages.
- Learn how to switch into the editor’s role and fix common writing problems so that your messages accomplish what you want.
Making Writing Your Weapon for Success
Putting Strategic Writing to Work for You
- Email: Globally, 4 billion people use email, and American workers receive an average of 126 business emails daily.
- Twitter: 330 million people globally are active Twitter users, sending 303 million tweets per day.
- Websites: The Internet holds 1.3 billion websites.
- LinkedIn: More than 660 million members in more than 200 countries use this site.
- Blogs: In the United States alone, 31 million active bloggers post monthly or more.
- Your subject: You are invested in your field and possess in-depth knowledge of it.
- Your audience: You know who your audience is, such as prospective employers, coworkers, people who share an interest of your own and target markets for your business.
- Your goal: You know what you want, now and in the bigger-picture future.
- How to choose the right communication tool for the job
- How to capture and retain reader attention
- How to make people care about your message
- How to understand other people’s perspective and predict their responses
- How to gauge the right degree of formality and when to convey emotion
- How to select the right content to make your case
- How to use writing techniques that make your material persuasive
- How to use every single thing you write to build relationships and advance your cause
- How to coordinate your online platforms to achieve your purposes
- How to sharpen your ear and eye so you can spot your own writing...