Micro Enterprise Marketing

How to Start, Promote and Grow Your Micro Business in the Digital Age

Sheila Atienza

• Publisher: Privilege Digital Media
• Year: 2021
• ISBN:
  9780981147581
• Edition: 1
• Topic: Betriebswirtschaft
• Subtopic: Marketing
• Index: Marketing

Tap into your CREATIVE ENERGY and ENTREPRENEURIAL MINDSET! Explore Micro Enterprise Marketing!This book was created to give new entrepreneurs or would-be entrepreneurs some insights on how a new approach to marketing can be applied in a micro business setting. If you are already an entrepreneur but seeking some information on how to effectively approach your micro enterprise, this book can be your reference.This book explores integral concepts in entrepreneurship and tackles some topics that are relevant in the digital age that we are in now, such as the new marketing, entrepreneurial marketing, digital marketing and low-budget marketing.Learn about GROWTH STRATEGIES. Create a STRATEGIC PLAN. Explore KEY BUSINESS GROWTH ESSENTIALS!

1

HOW TO START YOUR MICRO ENTERPRISE

 

 

 

CHAPTER 1 THE ENTREPRENEUR AND ENTREPRENEURIAL MINDSET 

The Entrepreneur in You

Entrepreneurial Mindset

 

CHAPTER 2 HOW TO START YOUR MICRO BUSINESS

From Employment to Self-Employment

Would Your Personality Fit the Role of an Entrepreneur?

What Business Structure Should You Choose for Your Micro Enterprise?

What is Micro Enterprise?

What is Your Business Idea?

The Challenge for Micro Enterprises

 

 

 

One

The Entrepreneur and Entrepreneurial Mindset

 

 

 

The Entrepreneur and Entrepreneurial Mindset

 

CHAPTER 1 

The Entrepreneur in You

Entrepreneurial Mindset

 

The Entrepreneur in You

 

So, you have decided to enter the wondrous world of entrepreneurship.

The thought of wanting to become an entrepreneur is an admirable thing in itself. It takes some kind of enormous courage to embark upon the route of self-employment.

You must have an idea that you believe can fulfill a specific market need. You are probably excited, and at the same time, exhausted and overwhelmed. Many questions can play in your mind.

 

There is probably that little voice that keeps bothering you – wanting to find out whether you are making the right decisions or at least making appropriate answers.

Am I taking the right direction?

Is this something that I want to do?

Can this be the start of something great for me?

 

You may even second-guess yourself.

Am I equipped with the right skills?

 

You seemed not sure whether you could do it.

And therefore, you may end up asking: What if I cannot handle the pressure and responsibility of being an entrepreneur?

 

***

Entrepreneurial Mindset

 

One of the usual questions entrepreneurs ask in starting a business is finding out whether they have what it takes to succeed in entrepreneurship.

“Do I have the right characteristics of an entrepreneur?”

You could perhaps think of so many familiar words to describe an entrepreneur and entrepreneurship.

Many people would think that a person can achieve entrepreneurial success by having some skills. And these skills may include business skills, technical skills, and probably even more specialized skills.

Indeed, many people would trust that such skills and knowledge would enable an entrepreneur to perform the duties of running an enterprise, and ultimately, lead the business organization with the desired results.

 

However, despite the acquired skills and knowledge one might have, you might ask, “How come we see people leaving the business environment they are in, while others are thriving?”.

What sets an entrepreneurial person apart from the crowd?

 

While one might think that some business skills may be essential in running an enterprise, a successful entrepreneur must possess some admirable characteristics and abilities that are uniquely theirs, making them stand out from many others. A successful entrepreneur must learn to think beyond ordinary circumstances and approach the entrepreneurial process with creative strategies.

Critical Thinking

 

The ability to think, find and assess dynamic solutions to business problems - that may arise both in the short-term and the long-term period - should characterize the entrepreneurial mindset of a person.

Beyond technical skills, an entrepreneur must possess the propensity to tackle and solve problems.

 

Creative Approaches

 

Entrepreneurship requires creative approaches when facing obstacles and handling problems while at the same time seeing opportunities. 

Entrepreneurs are innovative and goal-oriented. They are passionate and determined to achieve their vision. They look at challenges in a positive way. They take on a strategy for their organization with balanced calculated risks.

Entrepreneurial Spirit, Strength and Confidence

 

Entrepreneurs possess unique strength and confidence that drive others to participate and work on recognized goals.

Now, given these entrepreneurial characteristics, the question to ask, therefore, as a would-be entrepreneur is:

“Am I capable, willing, and ready to take on the challenge?”.

 

Two

How to Start Your Micro Business

How to Start Your Micro Business

CHAPTER 2

From Employment to Self-Employment

Would Your Personality Fit the Role of an Entrepreneur?

What Business Structure Should You Choose for Your Micro Enterprise?

What is Micro Enterprise?

What is Your Business Idea?

The Challenge for Micro Enterprises

From Employment to Self-Employment

Earning Income from Being Employed to Being Self-Employed

Being Employed

Marketing Yourself Like An Entrepreneur

Why Begin Self-Employment

Freedom in Self-Employment

How Do Self-Employed People Typically Spend their Day?

You Need to Be Available

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Earning Income from Being Employ...