CHAPTER 1
WELCOME TO THE TWENTY FIRST CENTURY
The Lessons of the First Decade and the Historical Precedent for Todayâs âUnprecedentedâ Crisis
It was a crazy year.
In 12 short months, the worldâs ruling empire saw a widespread mortgage crisis, shocking the financial system and sending interbank lending rates through the roof. Complex financial instruments collapsed like a house of cards, and overleveraged businesses suffered. If their short-term loans came due and they couldnât refinance, that was it. Locks appeared on the doors, and the windows were papered.
Through it all, however, a handful of new countries shone. These nations were growing thanks to lower wages, cheaper commodities, and looser regulations. Financial supremacy started to shift as the world looked for a new center of power. Across the ocean they found one.
Weâre not talking about 2008, by the way.
Weâre talking about 1873, at the beginning of what some historians call the real Great Depression. And that promising new center of power was the United States.
HISTORY MAY NOT REPEAT . . .
. . . But it certainly rhymes.
And in this case, itâs rhymed pretty closely so far. The similarities are staggering, even though the participants may have changed. And while the Great Depression brought about a revolution in big government and interventions, the Crash of 1873 embodied the end of an eraâsomething weâre almost certainly witnessing now. Let us explain.
In the decade leading up to 1873, Europe saw the rise of the Austro-Hungarian Empire and the unification of the German states. Combined with France, it was believed that these countries would help Europe retain its status as financial center of the universe.
In reality, the continentâs financial system was already overstretched.
Thanks to the amiable political atmosphere, new lending institutions were sprouting like weeds. Much like the decades leading up to 2008, these lenders relaxed terms and issued obscene amounts of mortgages, leading to a building boom and soaring prices in residential and municipal real estate. The capital cities of Berlin, Paris, and Vienna were at the center of the boom.
Fast forward to the United States, 2008. For many years prior, mortgages were readily handed out, and as home prices began to skyrocket, speculators began to use other housesâsome even yet unbuiltâas collateral for more loans in the years leading up to the correction.
In both 1873 and 2008, the panic was touched off by a rash of bank insolvencies.
By May 1873, the Viennese stock market had crashed. British investors started pulling back their funds, for fear that any or all of these continental banks might themselves soon be insolvent. Entire markets for complex, principal-guaranteed derivatives collapsed overnight. Interbank lending rates soared to impossibly high levels, and the worldâs financial markets became a ticking time bomb.
American railroad companies, much like the overleveraged private equity firms of today, were the first to feel the pinch. Their dependence on the short-term credit markets, now frozen by the crisis in Europe, meant that it was only a matter of time before the cash would run out for many firms. In September of that year, the bankruptcy of Wall Street mainstay Jay Cooke over a failed railroad bond auction was all it took to send Americaâs stock market crashing.
WHY THE EVENTS OF 1873 REALLY MATTER
You see, the developments and events of 1873âand their striking similarity to 2008âare merely quirky anecdotes compared to what followed.
It had vast implications. The panic would lay the groundwork for Americaâs global dominance in the twentieth century.
At the time, the cheap grain and kerosene exports coming from the United States were equivalent to the cheap goods from China we depend on today. Thanks to a number of factors, including weak government regulation, low taxes, and some of the lowest wages in the global economy, American producers could undercut domestic alternatives in most countries. In the case of Britain, for example, almost the entire country was dependent on cheap grain exports from the United States.
As the United States grew into its new role as global supplier of basic consumer goods, Americans began building a mountain of savings. This was in stark contrast to the mountain of debt being built in Europe, where the âfinancial center of the universeâ allegedly resided. The difference became more apparent as the years rolled on, though most people only minded the short term, not understanding the commonsense implications of what was playing out in the long term.
When the crash finally came in 1873, it was too late for Europe to do much, if anything, to stop it. In the long term, the continentâs status as financial capital of the world slowly shifted overseas, to where American savings could restore global growth without the aid of fickle credit, and to where an honest, hard-working economy was creating real wealth that would lead the world into a new century.
If history rings true, the same global shift is under way now.
AMERICAâS AGE AS A SUPERPOWER
If history is our guide, then 1873 and 2008 may well be the bookends of Americaâs story as a global superpower: financially, politically, and militarily. Each historic crisis signaled a much deeper, centuries-long shift in global dominance from one nation to another.
But you will recall that power wanes slowly. The Austro-Hungarian Empire didnât descend into ruin immediately after the crash. Europeâs fortunes would wane slowly in the wake of 1873, but the continent was never reduced to a global backwater.
In comparison, 2008 saw the U.S. federal government issuing unprecedented fiscal and monetary stimulus that has stemmed the short-term consequences of the recent crash, yet at the risk of making some of its long-term consequences far worse. Indeed, the U.S. government has been so successfulâand gone to such great expense at maintaining appearancesâthat it may for years continue to appear that nothing has changed. But the reality is that the power shift will already be well under way.
THE GENERATIONAL WEALTH PHENOMENON
There is Chinese proverb that extols the reality of building real wealth.
It says, âWealth does not pass three generations.â The first generation of wealth will be lucky and perseverant, hardworking and diligent in saving for their family. The second generation will not face the same challenges. While it enjoys the fruits of the first generationâs hard work, it will fail to appreciate the work that goes into building wealth. And by the third generation, the wealth will be squandered. This is a phenomenon that is all too common and one that we will focus on throughout the book.
Look not only to the wealthy American families, but to Americaâs auto industry or even the New York Times, and you will see this effect playing out on an epic scale. But for the purposes of this book, letâs take a quick look at America as a whole, in the three generations between 1873 and 2008. Skewing the usual topics of politics, industry, and the economy from this perspective will help to focus your own long-term thinking, helping you appreciate the appropriate scale and depth of an investment horizon of 30 years or more.
THE FIRST GENERATION: PRIOR TO THE 1920sâLIVING THE AMERICAN DREAM
In the time between 1873 and FDRâs New Deal in 1933, it might appear that Americans were still chasing the American dream. But, in reality, they were living it.
The American dream isnât about the suburbs, cookouts, and family sedans of the 1950s. It isnât about home ownership. These things are the trappings of the American dream, the fruits of it. The real American dream is free enterprise.
You see, this generation of Americans cleverly understood the importance of peace of mind. When you donât have to worry about protecting the spoils of your labor from some other party, you can work that much harder. Free of distraction and impediments, you can truly have full dedication to your pursuitsâthe unvarnished incentive to be the best you possibly can be. And if your labors are fruitful, you can use the resulting wealth and your own keen insight to contribute to the growth of the economy at large. You can innovate, create jobs, and effect vast changes to the landscape that will ensure your place in history.
Thatâs the kind of freedom at the heart of the real American dream. And that freedom was alive and well in the years after 1873. Americans saw the invention of the light bulb, the assembly line, the first manned flight, and the first stages of a national energy and communications infrastructure. Its country was a bustling new superpower, eagerly rushing into the transformative twentieth century.
The turn of the century saw the birth of many recognizable companies that still dominate the marketplace today: Eastman Kodak, Firestone Tire and Rubber Company, Hersheyâs, U.S. Steel, Monsanto Chemical Company, Ford Motor Company, JCPenney Corporation, and Pepsi.
At the time, the government was receptive to growth and didnât present any roadblocks. Before the New Deal, government spending scarcely comprised more than 10 to 15 percent of the economy and was vastly overshadowed by the dominance of the private sector.
Likewise, prior to 1915, tax rates were lower at this time than any other point in the twentieth century, with a top marginal tax rate of 7 percent for those with incomes in excess of $500,000. The exception, of course, was during World War I, when taxes were raised to more than 70 percent.
But things were not perfect.
Workers enjoyed very few protections or entitlements, and in especially competitive labor markets, people were often abused or exploited. There were few regulatory bodies monitoring or ensuring the safety of manufactured goods, financial products, or loan activity. By the booming 1920s, this generation was hitting its peak on the heels of a massive real estate and infrastructure explosion that helped bring about the indebtedness pivotal to the Great Depression. Nonetheless, this is the generation where real wealth was made.
THE SECOND GENERATION: 1920s -1970sâKILLING THE GOLDEN GOOSE
Thanks to the prosperity created by the first generation, the second generation spent years living comfortably or, at the very least, watched their neighbors do so. And then, much like now, they counter-intuitively demanded a government that could help them protect and preserve that comfort level, even when faced with common economic cycles and disruptions. They became so accustomed to the trappings of the American dream that, to them, the dream was almost meaningless without them.
In short, they had it goodâand they had the clout to demand even better, even if it was unsustainable.
Out of Crisis: A New Breed of Leader
It was around this same time that, in a number of ways, the job of the American politician changed significantly.
The role of a politician became remarkably similar to any other top executive of the twentieth century. The executive risked losing his job if he didnât keep the shareholders happy, and the politicians had to please voters or risk losing them. They both faced extreme pressure to generate a constant stream of consistent short-term results. And the stiffer the competition, the more outstanding and effective those results had to be.
Thus, as Americans faced catastrophe, they continuously urged the government to step in and make life a little easier for themselves and their fellow man. During the hard times, citizens insisted on increased government spending to stimulate the economyâan idea ushered onto the political stage by John Maynard Keynes, and one that would have a lasting impact on the way politicians deal with the economy even today.
Consequentially, some of Americaâs most successful executives and politicians make similar kinds of decisions. In general, they tended to favor fast results at the expense of unknown implicationsâa kind of âbuy now, pay laterâ mentality. To show you what we mean, letâs start with one of the first examples of this new kind of political mentality: the New Deal.
Short-Term Solutions that Never Went Away
We are not going...