Marketing Briefs
eBook - ePub

Marketing Briefs

Sally Dibb, Lyndon Simkin

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  1. 382 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Marketing Briefs

Sally Dibb, Lyndon Simkin

Book details
Table of contents
Citations

About This Book

This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including:
* Core definitions
* A bulleted key point overview
* Thorough yet concise explanation of the concept and primary issues
* Illustrative examples
* A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

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Information

Publisher
Routledge
Year
2007
ISBN
9781136380501
Edition
2
Topic
Business
Subtopic
Business General
Index
Business

Table of contents