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BORN TO RUN, EVERYTHING
âI thought of myself as the hero patriot, sticking it to old George IIIâa maverick role I still try to emulate.â1
Even today, the working-class community of Medford outside Boston looks like the perfect set for a 1950s sitcom. Ozzie and Harriet could have lived right down the road. Soft hills, modest homes, public schools where everybody knew your grandparents. For the Bloombergs in 1945, it must have seemed like the ideal nest for an ordinary little family.
When Charlotte and William H. Bloomberg chose the small house at 6 Ronaele Road, they were much like millions of young couples who wanted a normal, sedate life. The ugly memories of the Depression and war and especially the Holocaust were still agonizingly raw, and most families craved something quiet and comforting. The Bloombergs selected an Irish and Italian neighborhood where they undoubtedly hoped that Jews might be just another religious group, another ethnic strain in the all-American mix.
It was not that easy, not at first. Charlotte had carefully chosen the houseâwhich was affordable and near Williamâs job as bookkeeper at a dairy in Somervilleâonly to be told that it was off-limits. The realtors would not sell to Jews. Others might have looked elsewhere. Not Charlotte Rubens Bloomberg. She convinced the familyâs Irish lawyer, George McLaughlin, to buy the house.2 He then quickly resold it to the Bloombergsâa transaction that Bloomberg used years later as an example of the insidious ways discrimination works. But as the Medford tale was told and retold in the Bloomberg family, it offered another lesson about how to succeed in a tough world. If youâre blocked in this direction, go in that direction. Get over it. Go around. Find another way. Mike Bloomberg learned that lesson extremely well. Throughout his life, a failure meant it was time to try plan B in business, politics, and his personal life.
Young Mikeâs parents offered what every child needsâone parent who sees only the perfect offspring and the other parent who does all the hard work of managing and coaching a smart child into adulthood. Bloombergâs father was the soft one. His mother was the rock, the disciplinarian, the religious beacon who kept a Kosher house, the guide who eventually had to keep repeating one phrase to her son as he grew more and more successful. âDonât let it go to your head,â she would say, tucking her pride beneath that motherly warning.3 Their story, the story of Bloombergâs parents and grandparents, is the fundamental story of America, the reason so many distressed people leave whatever homes they had and start from scratch in a new country.
Mike Bloomberg, who would later champion the cause of immigration in the face of growing anti-immigrant pressures in his America, explained his background this way: âThree of my grandparents, and six of my great-grandparents were immigrants. All placed education and reverence for the United States at the core of our family values . . . and they made my story possible.â4
Bloombergâs father, William Henry Bloomberg, was born in 1906, near Boston and grew up in the relative safety of Massachusetts. He was the son of Lithuanian immigrants, and his father, Elick Bloomberg, taught Hebrew in an immigrant neighborhood near Boston. When Elick filed his intention to become an American citizen in 1898, he declared that he was ârenouncing allegiance to foreign sovereigns, especially and particularly to Nicholas II Czar of Russia.â5 Russiaâs czars and their orthodox Christians had in many ways fed the vicious anti-Semitism that would result in repeated pogroms against Jews living in their empire. America meant the freedom to criticize the czar, on an official document no less.
Bloombergâs father worked most of his adult life as an accountant, earning just enough to support his family. (His son estimated his dadâs salary at $6,000.) If there is one memory of Mikeâs father that made its most durable mark, William Bloomberg took some of those scarce dollars and donated them every year to the NAACP. When asked why, he said simply that âdiscrimination against one group is really discrimination against all groups.â6
Mike Bloombergâs mother, Charlotte âLottieâ Rubens, was born into a more comfortable family in New Jersey in 1909. She was the child of strong parents, especially her mother, Ettie, who pushed her four children to take every advantage of Americaâs free education system. Ettieâs husband, Max Rubens, was born in what is now Belarus, and when his family fled to England, they struggled to survive in the hard, industrial port of Liverpool. The Bloomberg family would later describe that period as being âas bleak as a Dickens story.â7 When Max finally came to America, he flourished in the wholesale grocery business, carrying around his samples in a gladstone bag and making enough money to buy five brick houses in a German neighborhood of Jersey City. If there is a peddlerâs DNA, Mike Bloomberg inherited it from his grandfather Max.
Max was suddenly hospitalized in May of 1922 with a lung disorder and died nearly a month later,8 leaving Ettie to take command of her four children, including Lottie, who was barely a teenager.9 With the help of her strong mother, Charlotte Pearl âLottieâ Rubens weathered her fatherâs early death and became an unusually independent woman for her day. Her high school graduation photo nearly three years later shows a very determined-looking young woman, and besides being âas bright as a sunbeam,â as the 1925 yearbook for Dickinson High School announced, she was a member of the fencing club.10 (At the time, fencing for women was extremely popular because New Jersey native Adeline Gehrig became a national champion and was chosen to represent America in the 1924 Olympics as a member of the first-ever womenâs foil event.)11
After graduating from high school, Lottie worked in New York City while she also earned a bachelorâs degree from New York Universityâs School of Commerce, Accounts and Finance. There were 430 men in the class and 21 women.12 Obviously, it would have been tough for a girl in her late teens fighting her way in a manâs world: night and day, no whining, no excuses. Just set the goal and go for it. It was that personal manifesto of hard work and no complaints that she would pass on to her son.
Lottie soon became an assistant auditor at a dairy company in New York City where she grew to admire another employee, William Bloomberg. Charlotte and William were married in 1934, and soon moved to Bostonâfirst to the neighborhood of Allston, then to the town of Brookline, and finally outside the city to Medford, where she would stay in the same house for the next sixty-six years.13
Nearly eight years after Charlotte and Williamâs wedding, Michael Rubens Bloomberg was born at 3:40 p.m. on Valentineâs Day 1942 at St. Elizabethâs Hospital in Boston. The babyâs parents were on the older side by the dayâs standards. His father was thirty-six, and his mother, thirty-three.14 They moved quickly to make the family complete with a second child, Marjorie Rubens Bloomberg, born two years later.
Mike Bloomberg began early testing the standards and limits of Medfordâs small, confining world. His public version of these early years would concentrate on the science museum in Boston, the Boy Scouts, and evening dinners with his parents, when his mother always used the good silver and every member of the family told about their day.
Friends and associates described a far more complicated youngster. Sure, he could be patriotic and good to his mother, they remembered. Yes, he quickly learned how to be funny, if you were swift enough to get the joke. But he was also a rascal, a smarty-britches who didnât, or couldnât, restrain an urge to show off his brainpower. And underneath all that combustible energy, there was always the ambitionâto do something big, to be a force somewhere.15
On occasion, even Bloomberg himself would admit that, as a boy, he was a classic handful.
âI had discipline problems. I threw erasers. I dipped pigtails into inkwellsâI was totally bored.â16
William Bloomberg especially loved to indulge his sonâs mischief and his untapped curiosity. On Saturdays, he would take young Mike for a bacon and egg, greasy spoon, non-Kosher breakfast and then to the science museum in Boston. âIt changed my life,â Bloomberg said years later. Starting at age ten, the boy who was so bored with the rote learning in Medford during the week would be allowed to hold snakes, porcupines, and an owl named Snowy on Saturdays in Boston.17 He would learn a few of the basic laws of physics and peek into other corners of the mysterious scientific world.
One day the instructor asked his listeners to give âthe age of a redwood tree,â pointing to the rings on a stump nearby. Members of the class carefully counted and recounted the rings, and yet with each answer, the teacher kept saying no, wrong. Bloomberg loves to recall what happened next. As he put it, âI donât know what possessed me, but I said it was not a redwood, it was a giant sequoia.â Right, the professor said, to Bloombergâs great pride. Even decades later, when he would tell this story, Bloomberg always looked immensely pleased with himself for getting the right answer. But he also gave the museum credit for helping him realize that he needed to âlisten, question, test [and] think.â18
In a very similar way, Bloomberg would talk about his strongest memory of television, which was just becoming a household item in the 1950s. For either financial or educational reasons, probably both, the Bloombergs were among the last in the neighborhood to add TV. What shows did he watch? Bloomberg recalled that one of his favorites was John Cameron Swayzeâs Camel News Caravan.19
The Swayze news showâfifteen minutes, five times a weekâbarely covered the daysâ headlines from 1949 to 1956.20 What Bloomberg remembered best were the commercials for Camel cigarettes, which featured a large picture of the companyâs elegant mascot. Bloomberg, with his head full of Saturdayâs visits to the science museum, said that he quickly realized that the camel in the commercial was not a camel. It was a dromedary with one hump instead of two. Young Bloomberg could not let such a travesty go unnoticed, so he wrote Mr. Swayze to alert him to the error, thus forcing some feckless aide to write the kid back and explain that, yes, he was right, but the company insisted that the dromedary looked better on the screen (and the package) than the double-humped camel. The dromedary on Camel cigarettes never became a real camel, but much like the sequoia versus redwood story, Bloomberg loved to show how he could be right.
He could also admit, at least occasionally, when he was wrong. Bloomberg often told a family story about how politics entered his world. The Bloombergs were solidly Democratic back then, and he recalled how the family went to see Harry Truman giving a speech from the back of a train as part of a whistle-stop campaign tour in 1948. Years later, a family photo surfaced of the event that Bloomberg had described.The problemâit wasnât Truman giving that speech to the Massachusetts crowd. It was Adlai Stevensonâprobably in 1952, he said a few years later to correct the record.
If the museum piqued his scientific interest, the Boy Scouts became an obsession. Going to the scoutsâ summer camp became such a powerful goal that young Bloomberg sold Christmas tree wreaths around Medford in order to pay his own way. He studiously collected the small embroidered patches that scouts wear like medals on their official uniforms, but one badge was particularly hard to get.
âIn the sixth grade I went to Mrs. Kellyâthis old battle-ax who Iâm sure has since gone on to meet her makerâand I had to get her to sign a paper that I was a good student, for my Boy Scout merit badge. And I remember she looked at me and started laughing.
âWe made a deal: that if I stayed out of the principalâs office for a month, sheâd sign it.â
Bloomberg was disciplined enough to behave, at least for a month, since he not only got that merit badge, he also went on to become one of the youngest Eagle Scouts in the country.21
If the scouts taught him how to tie knots and make a fire, they also gave him a taste for food that would never touch his motherâs table. Food in Bloombergâs youth was often little more than fuel for the day, the Betty Crocker basics that fed most of America in the postwar era. He once wrote in a birthday card to Kitty Carlisle, a noted singer, actress, and advocate for the arts, that his motherâs advice for longevity was to ânever eat anything that tastes good.â22
What tasted good to young Mike was junk food. He liked Chinese takeout, and he especially adored the basics served at Boy Scout camp: hot dogs, beans, macaroni and cheese, and particularly the grape-flavored punch called âbug juice.â23 He would later dine at the best gourmet restaurants and enjoy four-star chefs doing their best to impress him. But his tastes still tended toward very thin pi...