Guerrilla Marketing

Advertising and Marketing Definitions, Ideas, Tactics, Examples, and Campaigns to Inspire Your Business Success

Jay Conrad Levinson, Jason Myers, Merrilee Kimble

• Publisher: Morgan James Publishing
• Year: 2021
• ISBN:
  9781631956249
• Topic: Business
• Subtopic: Imprenditoria
• Index: Business

Guerrilla Marketers are unique, and they know it and promote it. Therefore, Jason Myers and Merrilee Kimble had to ask themselves: "How can we make this book unique?" After all, Guerrilla Marketing, since the original Guerrilla Marketing book was introduced by Jay Conrad Levinson in 1984, has supported and empowered entrepreneurs, small and medium sized businesses, solopreneurs, and people with ideas that they think can be a business.

Where does it all begin? That's a simple answer: with a strong foundation of Guerrilla Marketing.

Jason and Merrilee spend the first section reviewing the strong foundational elements of Guerrilla Marketing and spend the remaining sections of Guerrilla Marketing sharing today's Guerrilla Marketing tactics, tools, and tips. These are the Guerrilla Marketing resources that every business needs to succeed and generate profits. They also offer a FREE companion course to help entrepreneurs continue to build their rock-solid Guerrilla Marketing foundation. In the companion course, Jason and Merrilee dive deeper with video tutorials, exercises, and the tools entrepreneurs need to build that crucial foundation from which their Guerrilla Marketing success will be born. Guerrilla Marketing also contains 70+ free online tools for small businesses.

Jason and Merrilee are continuing Jay Conrad Levison's unconventional system of marketing. By understanding not only what marketing is but why it works, they give small and medium sized businesses (SMBs) the opportunity to think and grow big. When the power of one's SMB is understood and what they can do with Guerrilla Marketing, it not only levels the playing field with competition, but it also tilts the playing field to their advantage.

SECTION XII

Guerrilla Marketing Definitions

AUTHORS’ NOTE

When starting this book, we had to ask ourselves some important questions:

• Did Jay Conrad Levinson want the world of SMBs to continue to thrive with Guerrilla Marketing?
• Could we take his vision and continually evolve the tactics, tools, and tips that SMBs need to thrive?
• Is Guerrilla Marketing as effective today as it was when it was introduced decades ago?
• Could we deliver a complete experience for everyone, regardless of whether they are new to Guerrilla Marketing or have been using it for decades?

When we answered yes to every question, we knew it was time to get to work. It’s been no small task, but when you’re fueled by a passion for SMBs to succeed, it’s a very worthy task.

Initially, we thought the book would be ready in a month. Eight months later, it feels like we’re just getting started but it’s “go-time.”

Guerrilla Marketing has always been about you:

• The person with an idea and a dream of being self-employed, their own boss, and/or a business owner
• The SMB that needs help understanding and using intelligent marketing and realizing how it can help them thrive
• The established business that is not meeting its potential and craves support to get them where they know they can be (or beyond)

We were fortunate to, each individually, be born to hard-working parents with tenacity, focus, relentlessness, pride, generosity, and compassion. Those are the foundational energy sources that make SMBs thrive.

As we, each individually, grew up with their examples and set out to create our own paths, we intersected at the same Fortune 50 corporate environment. We’ve never lost the tenacity of our parents’ examples, and we’ve had the good fortune to also engage in large-scale businesses. The contrast was exciting and noteworthy, and it answered several important questions:

• How do start-up companies up-end the goliath of their industries?
• Why does the tiniest decision make or break a business and a dream?
• Does a big budget mean big results?
• Is a large-scale company more capable of driving a higher ROI with their marketing investment than an SMB?
• What are the shared secrets of success that large-scale and SMBs hold?

Ultimately, it’s the leveling of the playing field that allows SMBs to take on goliath and come out victorious. Guerrilla Marketing has always been about not only leveling the playing field but also tilting it in favor of SMBs, and we intend to keep it that way. However, we want y...