Strategic Crisis Communication
James O'Rourke, Jeffrey Smith
- 246 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Strategic Crisis Communication
James O'Rourke, Jeffrey Smith
About This Book
Addressing 21st-century issues, threats, and opportunities with time-tested principles, this book empowers corporate communications professionals to protect, inspire, and energize organizations in the face of a crisis. Whether due to an external incident or an internal misstep, every major company or institution will find itself scrutinized, its normal operations disrupted, and its reputation and business continuity threatened at some pointâand how it prepares for, and reacts to, a crisis can make a critical difference in the ultimate outcome of events. This book focuses on strategic crisis communication as a function of three elements: 1. crisis preparationâestablishing a robust and nimble infrastructure and plans, in advance of any crisis 2. crisis managementârapidly gathering information, activating and adjusting plans, making decisions, and relentlessly monitoring outcomes 3. crisis communicationâreaching multiple audiences, on multiple platforms, with clear, consistent, and purposeful messages that tell the truth and defend the organization. Bringing together best practices gleaned from hundreds of recent case studies, this book is an unmatched resource enabling corporate communications and PR professionals, and the organizations that employ them, to understand how to weather any reputational storm that may threaten their enterprise.