Political Communication and Mobilisation
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Political Communication and Mobilisation

The Hindi Media in India

Taberez Ahmed Neyazi

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eBook - PDF

Political Communication and Mobilisation

The Hindi Media in India

Taberez Ahmed Neyazi

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About This Book

This book provides a fresh perspective on the importance of the Hindi media in India's political, social and economic transformation with evidence from the countryside and the cities. Accessed by more than forty percent of the public, it continues to play an important role in building political awareness and mobilising public opinion. Instead of viewing the media as a singular entity, this book highlights its diversity and complexity to understand the changing dynamics of political communication that is shaped by the interactions between the news media, political parties and the public, and how various media forms are being used in a rapidly transforming environment. The book offers insights into how print, television, and digital media work together with, rather than in isolation from, each another to grasp the complexities of the emerging hybrid media environment and the future of mobilisation.

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Information

Publisher
Cambridge University Press
Year
2018
ISBN
9781108692403
Topic
Social Sciences
Subtopic
Media Studies
Index
Social Sciences

Table of contents