The Art of Being Unreasonable
eBook - ePub

The Art of Being Unreasonable

Lessons in Unconventional Thinking

  1. English
  2. ePUB (mobile friendly)
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eBook - ePub

The Art of Being Unreasonable

Lessons in Unconventional Thinking

Book details
Table of contents
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About This Book

Unorthodox success principles from a billionaire entrepreneur and philanthropist

Eli Broad's embrace of "unreasonable thinking" has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has helped to fund scientific research institutes, K-12 education reform, and some of the world's greatest contemporary art museums. By contrast, "reasonable" people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. This book shares the "unreasonable" principles—from negotiating to risk-taking, from investing to hiring—that have made Eli Broad such a success.

  • Broad helped to create the Frank Gehry-designed Walt Disney Concert Hall, the Museum of Contemporary Art, the Broad Contemporary Art Museum at the Los Angeles County Museum of Art, and The Broad, a new museum being built in downtown Los Angeles
  • His investing approach to philanthropy has led to the creation of scientific and medical research centers in the fields of genomic medicine and stem cell research
  • At his alma mater, Michigan State University, he endowed a full-time M.B.A. program, and he and his wife have funded a new contemporary art museum on campus to serve the broader region
  • Eli Broad is the founder of two Fortune 500 companies: KB Home and SunAmerica

If you're stuck doing what reasonable people do—and not getting anywhere—let Eli Broad show you how to be unreasonable, and see how far your next endeavor can go.

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Information

Publisher
Wiley
Year
2012
ISBN
9781118239971
Edition
1
Topic
Business
Subtopic
Business Communication
Index
Business

Table of contents

  1. Cover
  2. Contents
  3. Title
  4. Copyright
  5. Dedication
  6. Foreword
  7. Acknowledgments
  8. Chapter 1: The Art of Being Unreasonable
  9. Chapter 2: Why Not? The Powerful Question
  10. Chapter 3: Forget Conventional Wisdom
  11. Chapter 4: Do Your Homework No Matter How Much Time it Takes
  12. Chapter 5: The Value of Being Second
  13. Chapter 6: How to Work 24/7 and Still Get 8 Hours of Sleep
  14. Chapter 7: Bright and Young Is a Winning Combination
  15. Chapter 8: Risk
  16. Chapter 9: How to Get Results
  17. Chapter 10: Leverage
  18. Chapter 11: Marketing
  19. Chapter 12: Investing
  20. Chapter 13: Negotiation
  21. Chapter 14: The Logic of Being Logical
  22. Chapter 15: I Ain’t Nothing but a Hound Dog
  23. Chapter 16: Is That the Best You Can Do? Motivating People by Challenging Them
  24. Chapter 17: Competition
  25. Chapter 18: It’s Better to Be Respected Than Loved
  26. Chapter 19: Giving Back
  27. Chapter 20: Education: Never Let a Crisis Go to Waste
  28. Chapter 21: The Unreasonableness of Art and Artists
  29. Chapter 22: Reflections and Second Thoughts
  30. Appendix
  31. Supplemental Images
  32. Index