The Profitable Consultant
eBook - ePub

The Profitable Consultant

Starting, Growing, and Selling Your Expertise

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

The Profitable Consultant

Starting, Growing, and Selling Your Expertise

Book details
Table of contents
Citations

About This Book

Selling can be uncomfortable for professional business consultants and executive coaches. The two biggest problems are generating more qualified leads, and turning those leads into actual paying clients. Taking traditional beliefs about how best to "sell" and turning them completely upside down, author Jay Niblick rewrites the sales playbook for the consulting and coaching industry. His proven five-step sales process is specifically designed for independent business consultants and coaches, serving as a common set of rules to grow their practice, deliver more value and generate more revenue. The Profitable Consultant delivers a suite of ready-to-launch tools that will automate readers' marketing efforts, so they can focus more time delivering revenue-generating services -- to even more clients.

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Information

Publisher
Wiley
Year
2013
ISBN
9781118616376
Edition
1
Topic
Business
Subtopic
Business General
Index
Business

Table of contents

  1. Cover
  2. Praise for The Profitable Consultant
  3. Title Page
  4. Copyright
  5. Foreword
  6. Acknowledgments
  7. Introduction
  8. Chapter 1: Is Consulting Even Right for Me?
  9. Chapter 2: Build a Foundation That Supports Heavy Profits
  10. Chapter 3: Poor Pricing Equals Poor Profits
  11. Chapter 4: How You Charge Is as Important as What You Charge
  12. Chapter 5: Not Just Any Ole Fishing Hole Will Do
  13. Chapter 6: Seek Only to Give—Marketing That Actually Works
  14. Chapter 7: Why Selling Sucks—The Profits from Your Practice
  15. Chapter 8: He Who Identifies the Cause of the Problem Gets to Fix It
  16. Chapter 9: The Golden Rule Is Just Plain Wrong
  17. Chapter 10: Be Bold and Mighty Forces Will Come to Your Aid
  18. Conclusion: Don't Lose Sight of Your Success
  19. Appendix A: Putting It All to Work for You—A Review
  20. Appendix B: The EBM Guide: How to Get Started on an EBM Campaign
  21. Appendix C: Press Release Template
  22. Appendix D: Launch Cheat Sheet
  23. About the Author
  24. Index