Edison in the Boardroom Revisited
eBook - ePub

Edison in the Boardroom Revisited

How Leading Companies Realize Value from Their Intellectual Property

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eBook - ePub

Edison in the Boardroom Revisited

How Leading Companies Realize Value from Their Intellectual Property

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About This Book

A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property

Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world—such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others—Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses.

  • Features updated interviews of companies, and a new treatment of the Profit Center Level
  • Updates stories and teachings from some of the most successful companies in the world
  • Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets

Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets.

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Yes, you can access Edison in the Boardroom Revisited by Suzanne S. Harrison, Patrick H. Sullivan in PDF and/or ePUB format, as well as other popular books in Business & Managerial Accounting. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2011
ISBN
9781118170137
Edition
2

Table of contents

  1. Cover
  2. Contents
  3. Title
  4. Copyright
  5. Dedication
  6. Acknowledgments
  7. Chapter 1: Introduction
  8. Chapter 2: The Changing Environment for IP Management
  9. Chapter 3: Level One: Defend Position
  10. Chapter 4: Level Two: Manage Costs
  11. Chapter 5: Level Three: Capture Value
  12. Chapter 6: Level Four: Synthesize Opportunities
  13. Chapter 7: Level Five: Shape the Future
  14. Chapter 8: What to Do When You’re Not on the Pyramid
  15. Chapter 9: The Procter & Gamble Journey
  16. Appendix A: Significant Developments in Intellectual Property Law in the Past 10 Years
  17. Appendix B: The Rise of Patent Aggregators
  18. Appendix C: A Closer Look at IP Damages
  19. About the Authors
  20. Index