eBook - ePub
QR Codes Kill Kittens
How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
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- Available on iOS & Android
eBook - ePub
QR Codes Kill Kittens
How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground
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About This Book
Easy to digest tips and tools on how not to run a business
Experts are constantly telling us what we need to be doing to improve our businesses. Hundreds of books in the market are filled with advice from these experts. But how can you filter out all of the bad advice, misinformation, and misuse of business tools that is out there? None of us needs another list of what we should be doing. QR Codes Kill Kittens tells you what not to do. Easy to digest, easy to avoid. The book is separated into several sections, and each will include a story related to the topic in addition to tips and explanations on what not to do.
- Includes real-life examples along with tips and guidance on experts, human resources, marketing/branding, networking (in person and online), public relations, and customer service
- Written by Scott Stratten, author of UnMarketing and the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing; he has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company
It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.
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Yes, you can access QR Codes Kill Kittens by Scott Stratten, Alison Kramer in PDF and/or ePUB format, as well as other popular books in Betriebswirtschaft & Business allgemein. We have over one million books available in our catalogue for you to explore.
Information
Chapter 1
They Don't Work
They Missed a Step
Figure Credit: Thanks for sharing @HaleyCertified; used with permission.
I don't know where this QR code takes me when scanned. I wish I did. I tried to follow the âthree easy steps,â but I feel like one important step is missing.
Step 0.5: Don't put QR code behind giant bar.
The code is unscannable. It's taking up valuable space, looking fancy and modern, and doing absolutely nothing.
This is my main issue with QR codes and so many of the things we try in businessâthey just don't work.
We need to be thinking about functionality for our customers.
Did you know that 50 percent of people who scan a QR code would never scan one again? You know why? Because it didn't work. It didn't bring value. It made people jump through an unnecessary and all-too-often nonfunctioning hoop.
Stop it.
Craptcha
Captchas. Making it impossible to log in since 1997.
Not Working
Kinda like most QR codes, this guy doesn't work either.
When I worked in human resources, I would put ads in the paper for positions requiring three to five years' experience.
Why three to five years?
I honestly have no idea.
The only difference I can see between someone with five years' retail experience and one year is that the person with five years' experience hates people more.
A Kitten Dies . . .
. . . every time someone tweets advice about how to build a massive followingâand only has 23 followers.
Anybody Got a Pen?
Anybody got a pen?
Invasion of Sanity and Sanitation
Figure Credit: Thanks to @GregScott for this awesome; used with permission.
Trying to aim, while trying to aim, is not a good idea.
A Kitten Dies . . .
. . . if your idea of successful networking is giving out your cards to 200+ people.
You're doing it wrong. Card connect, not collect. It just won't work.
I Don't Feel Special
Volume discount. You're doing it wrong.
A Kitten Dies . . .
. . . every time someone runs a Facebook contest without thinking. When you give away a free iPad, all you end up with is a whole lot of likes from people who like free iPads.
The Door to Digital Success
Step 1: Put QR code on door.
Step 2: Make the code small enough that people need to get really close to scan it.
Step 3: As they approach, have the door automatically open into the people.
Step 4: Profit!
Twipster
Tweeting to spite themselves and refusing to tweet back.
Hipster Twitter.
Everyone talking and nobody wants to be there.
2323__perlego__chapter_...Table of contents
- Cover
- Title Page
- Copyright
- Introduction
- Chapter 1: They Don't Work
- Chapter 2: Nobody Likes Them
- Chapter 3: They're Selfish
- Chapter 4: Your Time Is Better Spent Elsewhere
- Conclusion